6.The Law of Advertising-First publicize your business, then advertise it both online and offline. Your business dies without advertisement. First seek ways to publicize your online business through the methods of driving traffic to your website, let people tell others about your business. Give out e-books, softwares, business cards, embed your business contact in them.
Write articles both online and offline, do press releases. In advertising your business online, consider which website your target audiences are, how will you convince them within a little time with your marketing message, here you must get the copy right. How you craft your advert goes a long way in your success.
Don’t forget that Internet business needs visibility in the real, physical world so advertise your business in newspapers, magazines, televisions but more especially use the radio, it has been proved that radio is a very powerful advertising medium because it helps you describe in words those features of your website that will attract prospects, its quite effective.
More importantly, if you want to build a great brand online, advertising might not really do it for you, publicity will. Just make your website a resource center of information that prospects cannot find else where, or a place they can get products cheaper than anywhere else. Or even a place they meet people they cannot meet elsewhere. Just make your website unique. This is quite effective because users are most likely to turn off adverts on the web because they determine what they see or not see.
7.The Law of the Heart-Your website is the heart of Internet marketing. Whatever success you expect online is determined by your website. You cant make a good brand online if your website is not well designed not to talk of not having a website. Your website is your shop or office on the Internet. The overall functionality of your website depends on how it is designed and hosted .It should be simple and easy to navigate, visitors to your website should find it very easy to access.
Your headline is the most important part of your site because you have less than 10 seconds to get your visitors attention or they will leave and never come back. Add fresh content to your website that will make users come back for more. Make your website interactive by adding social media tools like twitter, facebook applications, feeds etc.
8.The law of Content-Content is king online. The value of your online business is determined by the traffic on your website, it is the content of your website that drives traffic to it. People visit websites that have quality, fresh and hot contents. The content of your website also determines your position or ranking with the search engines. It also determines the extent visitors will explore your site, the duration and frequency of their visits known as stickiness.
If you have keyword-content based website, your position with the search engines will improve thereby emphasizing your leadership. People search for contents online using the search engines so make it easy for them to find your business through valuable content that you provide on your website. Develop rich content for your website through articles, Interviews, reviews, e-books etc
9.The Law of Traffic–The overall value of your online business depends on the number of eyeballs on your website per time. The traffic on your website determines the value of your website. Traffic means the number of people visiting your website. A website without traffic is like a house without occupants. It’s a dead and lonely place and has no value no matter how much it takes to design such a website.The number of eyeballs on your website is the traffic. The essence of Internet marketing strategies is to help you drive traffic to your website so you can sale more, the traffic on your website is directly proportional to the value of your website like I have said earlier. If you don’t have people coming to check what you have on your website, you probably will not make any sales. If there is one important thing most important in online business it is traffic! traffic! traffic! In all your doing online get traffic to your website!Learn how to drive traffic to your website, Leadership online is measured by the number of visitors to a particular website.
Drive traffic to your website by:
-Adding fresh content to your website,
-Put your website address on your business card, letter-headed paper, stickers, also create signature in your email messages.
-Add your website to the search engines
-Link your site to other websites.
-Write articles about your business and include your website address.
-Advertise your website on search engines like (Google, Yahoo, Bing.), social media websites like facebook, forums, e-zines (electronic magazines).
-Advertise your website offline too.
10.The Law of Pre-selling: Always create an environment where prospects will want to buy your product rather than you selling to them. Prospects tend to buy products or services online when they know more about the product. Offer prospects free information about your product or service through e-books, softwares, before asking them to buy. With that they will make the decision to buy themselves. They will also buy in order to reciprocate your gesture.
11.The Law of Viral Effect: For your business to grow rapidly, add a viral element to it. Viral elements are media through which your website is publicized both offline and online. Viral element could be your article, software, e-book, and gift item. In them embed your website link and marketing message.
The viral elements are usually given free of charge. Business grows faster through this method. This was a strategy employed by hotmail (a free email service) to sign up over 40 million users within a 3-year period. They embedded in every email sent from their platform their marketing message that promotes their business and the company was sold for $400 million to Microsoft. Create avenues where your prospects will be the ones telling their friends and families about your business.
12.The Law of Differentiation-Separate your business from others with USP.In online business, USP is that specific and unique benefit which your customers derive from your product or service. It simply means Ultimate advantage of your business, Sensational offer you give your customers and powerful Promise.
Your USP creates a lasting relationship in the minds of your customers. The USP of your business makes you focused on what the customers want rather than on your product. Here, you are only concerned with doing those things that will make your customers feel right each time they do business with you. Through your USP, let your customers see what is in your business for them, Give them good offers (backed with money-back guarantee) and reason to buy from you always rather than go to your competitors.
13.The Law of Positioning or e-Visibility–The strength of any Internet brand lies on its visibility to the target audience. Your business needs to be seen always by people who are looking for the product or service you offer.
The battle of online positioning or e-visibility is won and lost with the search engines. When they are searching the web, it is the business that is appears that gets the traffic, which translates into sales. Without visibility, your business will receive little or no patronage.
Positioning of your business is a continuous process, it starts ones you have a website. You will also not forget that several businesses are also competing seriously with you to dominate the market, so you need every strategy available to beat them.
As an expert in strategically positioning businesses on the web, let me show you simple ways that will increase your business visibility and brand presence.
The first thing you need to do is to inform Google search engine on the web about your website, this can be done manually or automatically by adding your website to the search engine.
The next important thing to do is to regularly get links pointing to your websites. Let your site be linked to popular sites like forums, article databases, online directories, social networking sites, and e-groups.
The content of your website should have targeted keywords that are highly optimized by the search engines. Highly optimized keywords are those keywords that the search engines can quickly add to their index. You will have to consider the words or phrases people are likely to type into the search engines in other to see your business. This can be done by doing keyword research. Ensure you add fresh contents containing those keywords to your site regularly.
14.The Law of Scarcity–Always create the impression that your product is in high demand. If you create the impression that your product is in high demand and it is limited for a period of time, this will help them make quick decisions to buy, prospects tend to buy more. Also show evidence by publishing testimonials of people who have bought your product and what they said about it.
15.The Law of Urgency-Always make your prospects feel they will loose something by not buying your product now. In all your marketing message and advertisement, always make your prospect have a feeling that they will loose by not buying your product or service now. Put deadlines backed with benefits in your offers. Your message must be valuable enough to induce them to read it instantly and not save the message for a later time. Create curiosity in the minds of your prospects.
16.The Law of the List-The money is in the List.
Do you want to work extremely hard to get somebody buy your product, and then do that over and over again? Or would you rather work extremely hard to get somebody on your list and sell him or her multiple products?
In Internet marketing, a list is made up of your satisfied customers and prospects. It is the lifeblood of your business. Without it you will be spending time and resources generating traffic to your website and not make money. You will sale more to your list of satisfied customers and prospects; the best time to make sales is immediately after you have made a sale. The psychology is that you are happy and motivated at that time.
Build a list of your customers and prospects right from their first contact with you and keep in touch with them always by sending them periodic information in form of newsletter, e-zines, e-books, softwares. This will help you build a bonding relationship with them.
Ones that is in place they will buy your product even at a higher price more often. And statistics have shown that about 36% your list will buy your product each time you have a good offer if you have built credibility and confidence with them over time. Your list will help you do email marketing effectively and have good result.
There are strategies in building your list, you can build your list from the traffic passing through your website, in that case you need to have an opt-in page where prospects will fill in their email address and other information you need to contact them.
An Autoresponder can help you automate this process of managing your list and sending them a pre-determined marketing message. An autoresponder is simply a web-based application or software that automates your email campaign and helps you manage your list effectively. It receives and sends messages to your prospects at a pre-determined time. An example is found at www.aweber.com. www.getresponse.com and others. Use them to build and manage your List.
17. The Law of Consistency-Be consistent in your Internet Marketing. If there is anything that works, it is consistency. Online business like every other human endeavor needs you to be consistent. Be consistent in doing all outlined in the laws of Internet marketing, be it traffic generation to your website or email marketing, that is when the success you require will come. For example in email marketing, it is believed that most prospects will not subscribe to your marketing message until you have sent them about 4-7 messages. And most marketers do not have that persuasive spirit to keep on till they make sales, this is where consistency matters.
Follow these 17 unbeatable Laws of Internet Marketing consistently and your success online is guaranteed.