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Robert Bose, regional managing director for Middle East and Africa for BlackBerry maker Research in Motion. ( Photo by Sunday Alamba, AP)

At a well attended press conference in Lagos, Nigeria, Research In Motion, the maker of BlackBerry smart phones and the BlackBerry PlayBook made major announcements, One of such is of the opening of a permanent local entity and the first fully branded BlackBerry retail store in Lagos, Nigeria. The move, which marks the expansion of RIM’s footprint in Africa from its headquarters in Johannesburg, underlines the company’s commitment to its partners and customers in one of the world’s fastest growing mobile markets.

Robert Bose, Regional Manager Director for the Middle East and Africa said “As the leading smart phone provider in Nigeria and in Africa overall, our customers are our number one priority, so we are very pleased to cement our physical presence with local staff, establish a new legal entity and work with local business partners to expand our retail and customer care footprint across Nigeria.”

RIM, in association with mobile phone distributor Slot Nigeria, officially opened the BlackBerry store in Nigeria at Computer Village in Ikeja, Lagos, designed especially to provide Nigerian customers with a first-class and authentic BlackBerry experience.

RIM will provide free software-upgrade facilities in the Computer Village store. BlackBerry smart phones that can be upgraded to OS 7.1* including the BlackBerry Bold 9900, BlackBerry Torch9810, BlackBerry Torch9860, BlackBerry Curve 9360 and the BlackBerry Curve9380

In the BlackBerry-branded Slot store, customers can find:

•       A full-range of live BlackBerry products to try and test

•       Free device set-up and free software upgrade facilities

•       Fully-trained staff who provide expert advise and assistance

•       A BlackBerry Expert Center that offers leading after-sales service (all products sold in the store come with a 12-month warranty)

All devices purchased at the BlackBerry Slot Nigeria store will be set-up for free and consumers will be provided with quick and easy steps to ensure that their device is authentic, such as the start-up splash screen logo and an authentic seal on all authentic BlackBerry smart phone boxes.

As part of its expanded retail footprint and ongoing commitment to enhanced consumer service RIM will provide software upgrade stations in 60 more retail stores nationwide, RIM is also soon to introduce in-warranty repair and after-sales support in retail stores located in Lagos, Abuja and Port Harcourt to help customers get the most of their BlackBerry. As well as software upgrades, the drop-in centres will provide the full end-to-end service in a thriving retail environment, including parts repair and device replacements.

Commenting on the store opening Robert Bose added: “Today, BlackBerry is sold in around 300 retail stores nationwide. Our strategy is to continue working with local partners to help deliver a strong retail presence and after sales service that will provide our Nigerian customers with the optimal BlackBerry experience. With our new regional entity, we are looking forward to further cementing our relationship with the Nigerian market and working with our partners to support both our customer base and the transformation of the ICT industry in West Africa.”

The BlackBerry solution was first launched in Nigeria in 2006 with carrier partners and leads the Nigerian smart phone market today. BlackBerry is now available in 40 countries across Africa from 90 carrier partners and according to Canalys(Q2 2012), RIM is the number one smart phone vendor overall in Africa. Interesting Stats about BlackBerry in Nigeria

More Facts and Stats about Blackberry in Nigeria

•According to Informa Telecoms & Media, there were around 4 million connected smart phones in Nigeria mid-2012, nearly 2 million of which were BlackBerry devices

•       BlackBerry has been a leading smart phone in Nigeria in July 2012 for over 9 months with the Blackberry Curve 8520, Bold 9900 and Curve 9360 leading smart phones (GFK July).

•       BBM penetration in Nigeria is 95% of the Nigerian BlackBerry subscriber base, amongst the highest in the world.

 

•       BlackBerry is the number 1 smart phone vendor overall in Africa (Canalys, Q2 2012).

•       RIM is working with 118 universities, colleges and schools across Africa to provide material and content to teach and educate students on mobile application development. Yaba College of Technology has been signed on in Blackberry academic programme.

•       Recently over 300 developers attended BlackBerry 10 Jam roadshow events in South Africa, Nigeria and Kenya in July/August.

•       On 25th September, 2012, RIM marked the opening if its Nigerian entity, expanding its presence in Africa and committing to an enhanced retail and service experience

•       The company is present in nearly 300 branded stores in Nigeria and offering free software upgrade facilities in Computer Village and 60 locations nationwide. Soon to introduce in-warranty repair and after-sales support in stores located in Lagos, Abuja, Port Harcourt.

Kenneth Omeruo
Omeruo Ndukaku Kenneth is an Innovation Management expert,the CEO of Emerging Media,a new media company.He is a member of ISPIM - International Society for Professional Innovation Management and the US-Africa chamber of Commerce.He is the Founder of TechTrends Nigeria Blog,Nigeria Innovation Summit and the African Innovation Academy.Kenneth is a highly sought-after Internet Marketing Consultant who has through his seminars, articles, training and consulting, helped many organizations, Individuals, Businesses maximize the Internet for business purposes.Kenneth has also being featured as a guest on the TV show TODAY ON STV Nigeria and on Bloomberg Africa TV.He is the author of the best –selling Internet Book: How To Create Unlimited Internet Wealth. He is a syndicated columnist with the following Newspapers in Nigeria: Daily Independent, Financial Standard, PUNCH, BusinessDay, and Sun.Kenneth organises the EduNet Conference for Universities in Nigeria. Kenneth is a member of Institute of Software Practitioners of Nigeria( ISPON ) Roundtable For Capacity Development in Nigeria,member pre-selection committee for Nigeria at the UN World Summit Awards,a Panelist for Youth Enterprise With Innovation in Nigeria(YouWIN)-a Federal government initiative created by the ministry of finance,supported by ministries of Communications Technology,Youth Development,Worldbank and DFID. A 2013 Judge at the Google Cloud Developers Challenge for Sub Saharan Africa.He has been a contributing editor of Nigeria Communications Week,Africa Telecom and IT Business Magazine,ICT Today magazine,M2 magazine.Kenneth has been invited to the Commonwealth Telecommunications Organisation Forum, Oracle Open World Conference USA, Oracle Cloud World Dubai, and GITEX Dubai. He now lives in New York with his family and presently working on an Open Innovation project for Nigeria. You can contact Kenneth through email: (kenneth (at)techtrendsng.com) Facebook:www.facebook.com/Kenneth.omeruo On Twitter:www.twitter.com/kennethomeruo Skpe:Kenneth.Omeruo

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16 Comments

  1. hello, My blackberry Q10 went off and display http://www.bberror.com.
    please what i mine to do ?
    thank you.

  2. My blackberry q10 went off and refused to come up,please can someone help me with a good blacberry doctor,water entered inside,the last person that worked on it said is panel and returned it to me….Am tired,please i need help.

  3. the last time my blackberry was repaired ,i tried to recover my contact for bbm ,though the bb protect was active ,how could i recover my bbm contacts ?

  4. my blackberry failed to open ,stop at centre of the rebooting ,what should i do to resolve these problem ?

  5. my blackberry playbook is in static position when trying to connect wi-fi from my bold 5 to playbook. since one week now.please what will i do?

  6. my bold 5 just went off without coming up again what am i to do

  7. please call me on this number (07030974421 07080510188) i am will to be of service to the whole wide world. thank you sir

  8. gud day sir my names are Samuel onuiri ebere please i have an idea that have been carefully drafted out that would boost blackberry sale through out the world
    do you know with BBM who can be a self made millionare?
    just invite me to share this idea with you sir, i promise you wont believe how rich this idea would make you

  9. hello, my bold 5 keeps shutting off and reboot immediately. the BB has been flashed but problem still happens. please reply

  10. hello, my bold 5 keeps shutting off and reboot immediately. the BB has been flashed but problem still happens. please reply

  11. Sola,you can take it to Slot at Computer village,they might replace it for you.

  12. I just but a BB curve 9320, it keeps shut off by itself and reboot immediately. what should i do. The BB has been flashed, but the problem remains. pls reply through dtemgt@gmail.com. regards. Sola Olajubutu

  13. Is the free upgrade services to os 7.1 still running in Lagos?

  14. Please my blackberry touch 9860 was stolen .how do I lock and destroy the phone if need be.pls reply me on this number 08033367480 or honiby@gmail.com .thanks .and what’s the portharcourt office address of blackberry.

  15. i love your product.i bought  one of your products in u.k your Bold 9900.The phone fell inside the water last two days,since then all the repairers were not able to repair it.What can i do?  Name; Kukoyi Ayooluwa, Email:livingstarmission@yahoo.com.pls reply me soon.

  16. […] you remember back in September, Blackberry opened it market in Nigeria and they have sold over 2million units. In this light Apple is beginning to get serious about the Nigerian market, before now owners of […]

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