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rimAs announced at the DEVCON 2010 ,the BBM (Blackberry Messenger) Social Platform officially goes into public beta. This means that the BlackBerry developer community can now take advantage of the

powerful social aspects of the ultra popular BBM service with an active user base of over 35 million and growing.

With this beta release, Java developers have access to APIs and features that allow them to build important functions into their applications. They are user permission based and include accessing and updating fields in the user’s profile, creating custom areas within the user’s profile, initiating and embedding chats with friends, initiating file transfers, sharing applications virally with friends in their contact list.

Developers also have the ability to test the exact workflow and BBM integration that they can expect to see on a live device. This is made possible by special simulators for BlackBerry Smartphone OS 5.0 and 6.0.

More developers will take advantage of the amazing features of the BBM Social Platform starting in April 2011 when full support for the BlackBerry WebWorks platform is planned to be added.

The BBM Social Platform revolutionizes social interactions. The end user’s experience can now be extended beyond just messaging/chat to a whole new breed of socially engaging apps including multimedia, gaming, location-based services (LBS), VoIP, video and commerce. What was previously a solitary experience becomes now a social experience. Users gain the ability to discover new apps with

friends and share real-time experiences and content with their inner circle. They enjoy the full advantages of the BBM community – always-on and unparalleled immediacy and responsiveness.

More information about the BBM Social Platform and how it enables developers to add social Super Apps features to their applications can be found on the BlackBerry DevBlog

Kenneth Omeruo
Omeruo Ndukaku Kenneth is an Innovation Management expert,the CEO of Emerging Media,a new media company.He is a member of ISPIM - International Society for Professional Innovation Management and the US-Africa chamber of Commerce.He is the Founder of TechTrends Nigeria Blog,Nigeria Innovation Summit and the African Innovation Academy.Kenneth is a highly sought-after Internet Marketing Consultant who has through his seminars, articles, training and consulting, helped many organizations, Individuals, Businesses maximize the Internet for business purposes.Kenneth has also being featured as a guest on the TV show TODAY ON STV Nigeria and on Bloomberg Africa TV.He is the author of the best –selling Internet Book: How To Create Unlimited Internet Wealth. He is a syndicated columnist with the following Newspapers in Nigeria: Daily Independent, Financial Standard, PUNCH, BusinessDay, and Sun.Kenneth organises the EduNet Conference for Universities in Nigeria. Kenneth is a member of Institute of Software Practitioners of Nigeria( ISPON ) Roundtable For Capacity Development in Nigeria,member pre-selection committee for Nigeria at the UN World Summit Awards,a Panelist for Youth Enterprise With Innovation in Nigeria(YouWIN)-a Federal government initiative created by the ministry of finance,supported by ministries of Communications Technology,Youth Development,Worldbank and DFID. A 2013 Judge at the Google Cloud Developers Challenge for Sub Saharan Africa.He has been a contributing editor of Nigeria Communications Week,Africa Telecom and IT Business Magazine,ICT Today magazine,M2 magazine.Kenneth has been invited to the Commonwealth Telecommunications Organisation Forum, Oracle Open World Conference USA, Oracle Cloud World Dubai, and GITEX Dubai. He now lives in New York with his family and presently working on an Open Innovation project for Nigeria. You can contact Kenneth through email: (kenneth (at)techtrendsng.com) Facebook:www.facebook.com/Kenneth.omeruo On Twitter:www.twitter.com/kennethomeruo Skpe:Kenneth.Omeruo

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