Deepanker Rustagi,Co-Founder of Vconnect talks about the switch to e-Commerce


My guest this week is the gentle and brilliant Deepanker Rustagi, Cofounder of, the No. local search engine who just made the big switch to become one of Nigeria’s largest ecommerce platform.

If you frequently search for local businesses in Nigeria, you must have been redirected to vconnect from google or by word of mouth at one point or the other and yes they have grown to become the largest search and directory database in Nigeria since 2011

Interestingly I visited Vconnect towards the end of October and found that the entire site has been transformed into an ecommerce platform and in the 1st week of November, Vconnect broke the internet with users giving out different opinion on why Vconnect made the switch.

I did not made the search because I thought the search part has been wiped off and so I thought I should bring their Cofounder on the Break Digit Show to talk about what happened.

Speaking on the show, Mr. Rustagi took us back to what led the team to start Vconnect, the objective of the business and success story, when asked why they decided to venture into ecommerce, Mr. D as he is fondly called noted that ecommerce thing didn’t just surfaced, he said “Every business when they start they have an objective, the objective that we have for vconnect was not search, the objective was to connect buyers to sellers and that’s why the name vconnect, that is how we have planned it from the beginning” he went further to say that they started from search because they wanted to give the  businesses visibility first before going on to sell their products.

He also noted that the search part is still very much available and will always be.

The Cofounder of Vconnect also said that they are working on expanding to other region in the country and currently recruiting for several positions.

I visited their office after the interview and was surprise to see the beautiful, large space and staff count of over 100 people.

It was an inspirational chat that we had, tune in.

Roberta Edu
Roberta Edu is an IT Expert, Digital Media professional, Web Broadcaster & Cinematographer. An Award winning expert, with over 8 years hands on experiences in Tech & Digital. Being one of the first to run digital media campaigns in Nigeria, she has helped top brands in Nigeria, (Gulder, Maltina, Samsung, MasterCard, P&G, MTN) to achieve exciting digital milestones and have also plan, execute and manage digital media activities for government events such as Lagos Water Regatta, Ogun State Investors Forum all while working in different media agencies. After rising to the position of the Group Head of Technology in a global media organization, Roberta decided to venture into web broadcasting & video production where she started TWO TV Network. And in 2015, she founded Liquid Studio a production outfit where Corporate Documentaries & Wedding films are cooked. Aside from producing web videos, Roberta is now focused on telling the stories of Nigerian Internet Startup with her web show “The Break Digit Show”

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