Etisalat Launches Easywallet SIM Application for Convenient Mobile Money Service in Nigeria.


“With easywallet from Etisalat, you won’t need to carry your physical wallet around anymore”-Lucas Dada, Director, Products &services at Etisalat Nigeria.

Each time I hear Etisalat’s promotional jingle of 0809ja for life… feel this is a brand that is innovative and very Nigerian. And they tend to make telecommunications easy for Nigerians with different products and services.

Just last week I was at the launch of their SIM application based Mobile Money Service called EasyWallet– another innovative idea you might say!.

Easywallet is a secure,user-friendly and easy way of performing financial transaction using your mobile phone .

(L-R)* Group Head, Infotech Department, Zenith Bank, Mr. Francis Chukwunyem; Chief Commercial Officer, Etisalat Nigeria, Mr. Wael Ammar and General Manager, Guaranty Trust Bank (GTB), Mr. Bolaji Lawal at the Launch of Etisalat EasyWallet

It is a partnership between Etisalat, FirstBank ,GTBank, Stanbic IBTC and Zenith bank with other banks joining soon.Easywallet is a more convenient and secure platform which allows Etisalat customers easy access to their proffered mobile money scheme for conducting secure money transfer and payments. You could also recall that Etisalat currently maintains a partnership with the following  mobile money operators-Pagatech,e-tranzact, Ecobank, Paycom and Eartholeum on the USSD and SMS platform to make a wide range of mobile financial services available to Etisalat customers.

General Manager, Guaranty Trust Bank (GTB), Mr. Bolaji Lawal; Chief Commercial Officer, Etisalat Nigeria, Mr. Wael Ammar; Representative of First Bank, Mrs. Folashade Femi – Lawal and Chief Executive Officer, Etisalat Nigeria, Mr. Steven Evans at the Launch of Etisalat EasyWallet

With Easywallet, Etisalat aims to bring mobile money closer to the customer and drive the CBN’s cashless policy by growing the use of mobile payments and making it easy to use.

The launch of easywallet is a landmark in Nigeria and it is seen as a progress towards mobile money adoption, as it is the first fully secure mobile money SIM Application offered to customers with easywallet application installed on their SIM cards.

This unique application supports multiple languages-English, Hausa, Igbo and Yoruba , and works across all types and models of phones, smartphones and tablet devices.

Easywallet is compliant with all industry standards such as ISO-1 and guarantees adequate protection of customer information while carrying out mobile financial transactions across multiple Mobile Money Schemes.

L-R:Rep from Firstbank Mrs. Folashade Femi – Lawal;Steven Evans,CEO Etisalat Nigeria;Rep from Stanbic IBTC;Lucas Dada,Director Product and services,Etisalat Nigeria.At the Easywallet launch in Lagos,Nigeria

Speaking at the launch, the CEO,Etisalat Nigeria, Mr Steven Evans stated that the company’s strategy is to be a leader in providing its customers with cutting edge and secure channels for mobile financial services. This involves being a major enabler and innovator in the Nigerian ecosystem and working with all key stakeholders to create a value proposition to meet the needs of the customers.

His words-“Research has shown that mobile banking and mobile payments can help lower the transaction costs of money transfer, increase the flow of money by making it easier to send smaller amounts and introduce those without bank accounts to a means of secure financial management. By enabling people to use their mobile phones as wallets, we hope to deliver lasting benefits not just for our customers but also for the Nigerian economy. We believe the benefits of Etisalat easywallet to our customers will be immense and also has the potential to transform the way we handle and manage money in Nigeria.Mobile Phones have already improved the African way of life in so many ways and it is exciting to think it now has the potential to replace notes and coins and give all our customers access to world-class banking services”

L-R:Chief Executive Officer, Etisalat Nigeria, Mr. Steven Evans; Executive Director, Personal & Business Banking, Stanbic IBTC Bank, Mr. Obinnia Abajue; Director, Products & Services, Etisalat Nigeria, Mr. Lucas Dada and Representative of First Bank, Mrs. Folashade Femi – Lawal

Explaining the features of easywallet,Chief Commercial Officer,Etisalat Nigeria,Wael Ammar said’’ easywallet allows users an easy and secure way to perform financial services using their mobile phones from any part of the country. This service works on all Etisalat SIM cards and customers are only required to register with any of the schemes in order to start using easywallet. Customers are not charged from their airtime for any transactions from the mobile SIM menu”

Etisalat customers using the easywallet service are able to pay bills,pay for goods and services,receive and send money to friends and family,send and receive money to bank accounts,withdraw cash,top up their own airtime account or top up someone else’s and manage their bank accounts.

About Etisalat Nigeria

In just about 3 years of operations,Etisalat Nigeria has become a major industry player with a growing subscriber base of over 13 million in a highly competitive market.Its portfolio of voice and data-centric products include-easyblaze,easy starter,easycliq and elite business,all tailor-made to meet the needs of its subscribers.

For its outstanding performance,it has won several awards including Brand of the year,Best Telecom Customer Service,Telecom Innovations Company of the Year and Most Innovative Corporate Social Responsibility Company among others.Etisalat Nigeria is one of the 16 operations of the Etisalat Group that spans across Africa,Middle East and Asia serving over 170 million subscribers,and it is committed to delivering innovative and quality services to its growing subscribers.

Kenneth Omeruo
Omeruo Ndukaku Kenneth is an Innovation Management expert,the CEO of Emerging Media,a new media company.He is a member of ISPIM - International Society for Professional Innovation Management and the US-Africa chamber of Commerce.He is the Founder of TechTrends Nigeria Blog,Nigeria Innovation Summit and the African Innovation Academy.Kenneth is a highly sought-after Internet Marketing Consultant who has through his seminars, articles, training and consulting, helped many organizations, Individuals, Businesses maximize the Internet for business purposes.Kenneth has also being featured as a guest on the TV show TODAY ON STV Nigeria and on Bloomberg Africa TV.He is the author of the best –selling Internet Book: How To Create Unlimited Internet Wealth. He is a syndicated columnist with the following Newspapers in Nigeria: Daily Independent, Financial Standard, PUNCH, BusinessDay, and Sun.Kenneth organises the EduNet Conference for Universities in Nigeria. Kenneth is a member of Institute of Software Practitioners of Nigeria( ISPON ) Roundtable For Capacity Development in Nigeria,member pre-selection committee for Nigeria at the UN World Summit Awards,a Panelist for Youth Enterprise With Innovation in Nigeria(YouWIN)-a Federal government initiative created by the ministry of finance,supported by ministries of Communications Technology,Youth Development,Worldbank and DFID. A 2013 Judge at the Google Cloud Developers Challenge for Sub Saharan Africa.He has been a contributing editor of Nigeria Communications Week,Africa Telecom and IT Business Magazine,ICT Today magazine,M2 magazine.Kenneth has been invited to the Commonwealth Telecommunications Organisation Forum, Oracle Open World Conference USA, Oracle Cloud World Dubai, and GITEX Dubai. He now lives in New York with his family and presently working on an Open Innovation project for Nigeria. You can contact Kenneth through email: (kenneth (at)techtrendsng.com) Facebook:www.facebook.com/Kenneth.omeruo On Twitter:www.twitter.com/kennethomeruo Skpe:Kenneth.Omeruo

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