Fashion focused Startup-Traclist upgrades her eCommerce Platform



Traclist Nigeria


In a bid to improve the online experience and deliver better services to its fashion consumers, Traclist, a fast growing fashion e-commerce platform has upgraded to a more trendy and simplified portal. The refreshed platform is a marketplace designed and crafted to provide seamless connections between fashion merchants and online buyers of local and international labels for real-time experiences.

A run-through the Traclist portal shows customers can register and log into personal accounts with opportunities to add different products from diverse fashion merchants into one shopping cart. The e-commerce platform also provides customers with an all-in-one comprehensive 2 to 5days delivery service via its logistics partners to destinations nationwide.

Speaking on this new development, Mr. Emotu Balogun, Managing Director, Traclist, said “we are introducing a unique and superior customer experience to lovers of fashion which will deliver a proper online marketplace with a guaranteed return policy like never before”.

The Traclist platform provides a rounded service where customers, subscribers and followers of the brand can access a self-styled fashion professional for tips on mixing colors and dress combinations. The portal is a niche online fashion marketplace which supports local and international products from Small and Medium Enterprise (SMEs) in the Nigerian fashion industry.

Other offerings on Traclist include products ranging from sport gears to fragrances, shoes and flats, shirts, accessories, fashion adjacent in men and women clothing among others. Young adolescents and children also have colorful varieties of casuals and sport collections provided on the Traclist e-commerce platform.

Furthermore, there are up-coming activities slated for the last quarter of the year which will include discount sales promotions to mark the 54th independence and Sallah celebrations to mention a few. This promotions will acknowledge and reward esteemed customers across age groups for their outstanding loyalty in 2014.

The online marketplace is driven by a team of professionals with expertise in excellent customer services, core technology development, software design and online marketing. With a team of innovators, geared to provide a top-class model of satisfaction to customers through a round the clock dedicated fashion helpline.

Traclist was founded in 2012 as a customer-centric online platform provided for SMEs and the growing urban population in the 21st century marketplace. The online platform also provides an avenue for business outfits to list diverse fashion items on Traclist and gain unique access to feedbacks from customers on Facebook or chat up with new fashion trends on twitter @Traclist

Kenneth Omeruo
Omeruo Ndukaku Kenneth is an Innovation Management expert,the CEO of Emerging Media,a new media company.He is a member of ISPIM - International Society for Professional Innovation Management and the US-Africa chamber of Commerce.He is the Founder of TechTrends Nigeria Blog,Nigeria Innovation Summit and the African Innovation Academy.Kenneth is a highly sought-after Internet Marketing Consultant who has through his seminars, articles, training and consulting, helped many organizations, Individuals, Businesses maximize the Internet for business purposes.Kenneth has also being featured as a guest on the TV show TODAY ON STV Nigeria and on Bloomberg Africa TV.He is the author of the best –selling Internet Book: How To Create Unlimited Internet Wealth. He is a syndicated columnist with the following Newspapers in Nigeria: Daily Independent, Financial Standard, PUNCH, BusinessDay, and Sun.Kenneth organises the EduNet Conference for Universities in Nigeria. Kenneth is a member of Institute of Software Practitioners of Nigeria( ISPON ) Roundtable For Capacity Development in Nigeria,member pre-selection committee for Nigeria at the UN World Summit Awards,a Panelist for Youth Enterprise With Innovation in Nigeria(YouWIN)-a Federal government initiative created by the ministry of finance,supported by ministries of Communications Technology,Youth Development,Worldbank and DFID. A 2013 Judge at the Google Cloud Developers Challenge for Sub Saharan Africa.He has been a contributing editor of Nigeria Communications Week,Africa Telecom and IT Business Magazine,ICT Today magazine,M2 magazine.Kenneth has been invited to the Commonwealth Telecommunications Organisation Forum, Oracle Open World Conference USA, Oracle Cloud World Dubai, and GITEX Dubai. He now lives in New York with his family and presently working on an Open Innovation project for Nigeria. You can contact Kenneth through email: (kenneth (at) On Skpe:Kenneth.Omeruo

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