We help busy professionals eat healthy – Founder Ibomsoups


Remember “The Break Digit Show”? we have evolved to the Startup Show, this is because we have come to love the part of showcasing Startups in Africa on the two tv network and feel it will be great to name the show to resonate with what it is doing, The Startup Show will now air at African Startup TV

To open the Startup Show, we  are happy to showcase Ibomsoups, a food startup Delivering over forty READY-TO-EAT pot-size meal variety and READY-TO-COOK ingredients for all Nigerian meals.

Sitting with Itoro Effiong-Bright, the founder of Ibomsoups both behind the scene and infront of the camera was completely amazing, apart from the sumptuous foods and drinks (all natural juices combo), we also got to learn alot about healthy eating, balanced diet, hygiene etc

Itoro whose passion to help people eat healthy grew at age 13 as she helped her mom sell wares in the market revealed to us that she watched with amazement and pity as busy professionals were either cheated with quality of goods or quantity as they rushed to the market to pick up vegetables and other food stuffs and the stress they pass through preparing these meals after a hectic day’s work.

Just like every aspiring young woman, she deviated to built a corporate career in the telecoms industry but not satisfied with her calling, she decided follow her passion by starting Ibomsoups, to help busy professionals eat healthy, hygienically without having to cook them in Lagos.

Walking through their kitchen, Ibomsoups have a state of the art cooking equipment in a very clean environment with happy looking staff working to make sure soups are properly made and delivered on time.

Currently they deliver within 30 minutes to 4 hours from the time that orders are placed.

Speaking on the show, Itoro discussed how she gathered courage to leave paid employment, the challenges she is facing with this business, future growth and more.

It was an inspiring chat that we had, tune in for more.

Roberta Edu
Roberta Edu is an IT Expert, Digital Media professional, Web Broadcaster & Cinematographer. An Award winning expert, with over 8 years hands on experiences in Tech & Digital. Being one of the first to run digital media campaigns in Nigeria, she has helped top brands in Nigeria, (Gulder, Maltina, Samsung, MasterCard, P&G, MTN) to achieve exciting digital milestones and have also plan, execute and manage digital media activities for government events such as Lagos Water Regatta, Ogun State Investors Forum all while working in different media agencies. After rising to the position of the Group Head of Technology in a global media organization, Roberta decided to venture into web broadcasting & video production where she started TWO TV Network. And in 2015, she founded Liquid Studio a production outfit where Corporate Documentaries & Wedding films are cooked. Aside from producing web videos, Roberta is now focused on telling the stories of Nigerian Internet Startup with her web show “The Break Digit Show”

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