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The bases of online marketing makes use of the known principles of marketing. The fad around town being the Foreign Exchange trading and Affiliate Marketing like the Getaway Club, Club Freedom and others are online businesses which most Nigerians have recently embraced even without knowing the fundamentals of online business.Most people who do not know the rudiments of online marketing do not maximize or get the required benefit in these programs. In some cases they get their fingers burnt in the process.

Generally in business, there is no such thing as ‘nothing for something’. Just 20% of your e-marketing technique will give you an 80% result. The essence of this article is to show you how you can use affiliate marketing model to build and expand your own business.

An Affiliate program is a joint venture between a marketer and a company who wants their product to be promoted. The marketer who is the affiliate, benefits from the program by selling the company’s product for a commission. Basically, the company provides the product, the website, some marketing tools, customer service and the reward. The reward and compensation pattern for affiliates is easier than in a multilevel market. It is usually a win-win situation for both parties but the company benefits more in the deal. Companies use this method to expand their businesses within a short period of time.

This type of marketing makes use of age-long effective marketing strategy of word-of-mouth advertising where loyal customers who refer prospects to your business are rewarded.
Affiliate marketing can also be regarded as relationship marketing because it builds a true relationship between your product and your customers which is the simplest and easiest way to brand your business. Put in another form, your brand is your relationship with your prospects.

Every business no matter how small it is should use this affiliate model to expand its frontier. Though some businesses have tried to come up with different affiliate programs, the issue always bothers on integrity and sustainability of the program.

For affiliates, this could be a way of making money easily and build your own business from it if you know how to use the program to your own advantage. Selecting a high quality product from a company that has integrity is the beginning of your success in this scheme.

Before you join an affiliate program also make sure that the company has good customer service, pays good commission and the payment model is okay. Affiliates should look beyond the instant monetary reward and build a long term, back-end business around the product.

Their main aim should be to build a customer base and develop a relationship with their prospects, this will bring repeat business for them.

To improve your chances of making money with any affiliate program both online and offline, affiliates need to:

-Run their advertisement to promote the product.

-Develop your own website where the product will be marketed.

-Conduct seminars where you enlighten your prospects on the product.

-Build your customer base with e-marketing strategies. This will help you market other products.

-Provide additional resources, services related to the product and incentives to your prospects.

Here Freebies should also be used to entice prospects because everyone likes free things, so give free things.

Having shown you how you can maximize your profit level in affiliate marketing, I won’t end this article without telling you that you will benefit more if you create a product or a business and use affiliates to expand your business. It is about creating a platform where people that refers someone to your business gets rewarded for that.

You need to start your own affiliate program here in Nigeria no matter how little it is because experience have shown that most of the affiliate programs are not totally reliable, the company can go under at anytime, we have seen such things happen in the past.

All you need do to start your own affiliate program is to create a product which serves the need of the people. Provide good customer service and good reward system for your affiliates.

Small businesses in Nigeria should leverage on this type of marketing model to expand and grow their businesses. Some of the biggest companies in the world today are using affiliate programs to expand their market (like Dell computer, Amazon, Google and many others) You too can also use Affiliate Marketing to your business advantage!

Kenneth Omeruo
Omeruo Ndukaku Kenneth is an Innovation Management expert,the CEO of Emerging Media,a new media company.He is a member of ISPIM - International Society for Professional Innovation Management and the US-Africa chamber of Commerce.He is the Founder of TechTrends Nigeria Blog,Nigeria Innovation Summit and the African Innovation Academy.Kenneth is a highly sought-after Internet Marketing Consultant who has through his seminars, articles, training and consulting, helped many organizations, Individuals, Businesses maximize the Internet for business purposes.Kenneth has also being featured as a guest on the TV show TODAY ON STV Nigeria and on Bloomberg Africa TV.He is the author of the best –selling Internet Book: How To Create Unlimited Internet Wealth. He is a syndicated columnist with the following Newspapers in Nigeria: Daily Independent, Financial Standard, PUNCH, BusinessDay, and Sun.Kenneth organises the EduNet Conference for Universities in Nigeria. Kenneth is a member of Institute of Software Practitioners of Nigeria( ISPON ) Roundtable For Capacity Development in Nigeria,member pre-selection committee for Nigeria at the UN World Summit Awards,a Panelist for Youth Enterprise With Innovation in Nigeria(YouWIN)-a Federal government initiative created by the ministry of finance,supported by ministries of Communications Technology,Youth Development,Worldbank and DFID. A 2013 Judge at the Google Cloud Developers Challenge for Sub Saharan Africa.He has been a contributing editor of Nigeria Communications Week,Africa Telecom and IT Business Magazine,ICT Today magazine,M2 magazine.Kenneth has been invited to the Commonwealth Telecommunications Organisation Forum, Oracle Open World Conference USA, Oracle Cloud World Dubai, and GITEX Dubai. He now lives in New York with his family and presently working on an Open Innovation project for Nigeria. You can contact Kenneth through email: (kenneth (at)techtrendsng.com) Facebook:www.facebook.com/Kenneth.omeruo On Twitter:www.twitter.com/kennethomeruo Skpe:Kenneth.Omeruo

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13 Comments

  1.  This Chrismas season you can get a fueless generator for just #40,000 with 0ne month free services and enjoy uninterupted power supply,for more details call +2348039244104.

  2. Lots of marketing strategies are now available for businessmen to use. It is really important for them to apply right strategies to make their business running successfully.

  3. Great job on this and I am sure it will help many people

  4. I recently discovered a new program that is an Adsense alternative known as, Prosperent Network. You should look into it as it is very customizable and has a high eCPM. I highly recommend it.

  5. Affiliates have now got a new place to turn for information and resources. VirtualWorldeEnt has broken through the cobwebs on to the marked with a revolutionary new affiliate program. Being able to promote multiple sites in a network using I-Frames, Banners, or text links and a great conversion is what its all about and they have it!! for any other questions about them Click Here. There is always time to take advantage of a great offer! You can even insert it into your blog

  6. Thanks lots, I’ve found this article extremely useful!

  7. If you would like to find some affiliate programs, at http://ngaffiliate.com/ are 2000+ entries. It is new affiliate directory with detail informations about sites.

  8. In affiliate marketing you must to get connected with your audience. This means that when you join an affiliate program, study how to be like the successful marketer who is able to use his expertise to stand out from the crowd.|Don’t believe that you can visit a forum, study an ebook and understand everything you will need to know to build a successful online business. If you sincerely wish to have long term success online you need to acquire internet marketing skills.

  9. I just needed to take a moment and let you know that I’ve been relishing reading your posts over the last few months. I have a site of my own, and would enjoy to switch links with you. If you’re interested just leave me a comment on my page or send me an e-mail with your details.

  10. Thanks for the article. I have to say that affiliate marketing is one of the best (if not best) business models out there. Little direct customer contact, no support needed for products, just about as hands off as you can get. 🙂

  11. Beginners at internet marketing are almost certainly doomed to failure if they try to start an internet marketing business without a serious plan or strategy. |Internet marketing is not very much different than marketing an offline business. Marketing online uses the internet to market a product or service to a large audience through websites, blogs or paid advertising just as a business owner would market their business through the Yellow Pages, TV Advertisements, Billboards, etc.

  12. My dear Kelven Orji,
    It has always been the norm in internet for people to write on What they never did, just to try to make bucks.

  13. Nice one Kenneth, please write more on this. Looking forward to see more of this.

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