In a latest report from InMobi made available to us through Africa Practice, InMobi, the world’s largest independent mobile ad network recently released its Mobile Insights Report for Africa for 3rd quarter of 2011, providing insights on mobile advertising trends on the continent.
Data from the report shows that in Africa, the mobile impressions grew by 26% overthe past quarter. This means that InMobi now serves 15.4 billion quarterly impressions, up from 12.2 billion in the previous quarter.
Key highlights of the Africa data include:
· The Nigerian market remains the fastest growing market on the African
continent, followed closely by South Africa
· Nokia still holds the majority of the share impressions despite 0.5%
decrease in impression. The phone manufacturing giant now holds 61.1% impression share
·Nokia and Samsung combined make up 80% of the impressions in Africa
· A 42% growth in mobile impressions over the past three months in Nigeria.
· Smartphone impressions grew 53% in the Nigerian mobile market and it continued to outpace advanced phones
· Nokia continued to dominate the market with 81% impression share
· Nokia OS remained the top mobile platform although Symbian and RIM OS bothshowed growth over the quarter.
Isis Nyong’o, Vice President and Managing Director InMobi Africa confirms that “Thislatest data shows a steady growth in the African mobile media space. As more peopleon the continent start to use web-enabled phones, these numbers are sure to increase”.