inmobi_logoIn a latest report from InMobi made available to us through Africa Practice, InMobi, the world’s largest independent mobile ad network recently released its Mobile Insights Report for Africa for 3rd quarter of 2011, providing insights on mobile advertising trends on the continent.

Data from the report shows that in Africa, the mobile impressions grew by 26% overthe past quarter. This means that InMobi now serves 15.4 billion quarterly impressions, up from 12.2 billion in the previous quarter.

Key highlights of the Africa data include:

· The Nigerian market remains the fastest growing market on the African

continent, followed closely by South Africa

· Nokia still holds the majority of the share impressions despite 0.5%

decrease in impression. The phone manufacturing giant now holds 61.1% impression share

·Nokia and Samsung combined make up 80% of the impressions in Africa

·       A 42% growth in mobile impressions over the past three months in Nigeria.

·       Smartphone impressions grew 53% in the Nigerian mobile market and it continued to outpace advanced phones

·       Nokia continued to dominate the market with 81% impression share

·       Nokia OS remained the top mobile platform although Symbian and RIM OS bothshowed growth over the quarter.

Isis Nyong’o, Vice President and Managing Director InMobi Africa confirms that “Thislatest data shows a steady growth in the African mobile media space. As more peopleon the continent start to use web-enabled phones, these numbers are sure to increase”.

Kenneth Omeruo
Omeruo Ndukaku Kenneth is an Innovation Management expert,the CEO of Emerging Media,a new media company.He is a member of ISPIM - International Society for Professional Innovation Management and the US-Africa chamber of Commerce.He is the Founder of TechTrends Nigeria Blog,Nigeria Innovation Summit and the African Innovation Academy.Kenneth is a highly sought-after Internet Marketing Consultant who has through his seminars, articles, training and consulting, helped many organizations, Individuals, Businesses maximize the Internet for business purposes.Kenneth has also being featured as a guest on the TV show TODAY ON STV Nigeria and on Bloomberg Africa TV.He is the author of the best –selling Internet Book: How To Create Unlimited Internet Wealth. He is a syndicated columnist with the following Newspapers in Nigeria: Daily Independent, Financial Standard, PUNCH, BusinessDay, and Sun.Kenneth organises the EduNet Conference for Universities in Nigeria. Kenneth is a member of Institute of Software Practitioners of Nigeria( ISPON ) Roundtable For Capacity Development in Nigeria,member pre-selection committee for Nigeria at the UN World Summit Awards,a Panelist for Youth Enterprise With Innovation in Nigeria(YouWIN)-a Federal government initiative created by the ministry of finance,supported by ministries of Communications Technology,Youth Development,Worldbank and DFID. A 2013 Judge at the Google Cloud Developers Challenge for Sub Saharan Africa.He has been a contributing editor of Nigeria Communications Week,Africa Telecom and IT Business Magazine,ICT Today magazine,M2 magazine.Kenneth has been invited to the Commonwealth Telecommunications Organisation Forum, Oracle Open World Conference USA, Oracle Cloud World Dubai, and GITEX Dubai. He now lives in New York with his family and presently working on an Open Innovation project for Nigeria. You can contact Kenneth through email: (kenneth (at)techtrendsng.com) Facebook:www.facebook.com/Kenneth.omeruo On Twitter:www.twitter.com/kennethomeruo Skpe:Kenneth.Omeruo

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