InMobi, the world’s largest independent mobile advertising network, is embarking on a tour with several of its senior executives including Isis Nyong’o (Vice President and Managing Director, Africa). InMobi’s Mobile Insights event series runs from 24 September to 11 October 2011 in 5 cities across the continent: Accra, Lagos, Nairobi, Johannesburg and Cape Town.
The goal of Mobile Insights is to engage directly with stakeholders in the mobile industry to share insights on the role mobile advertising plays in growing the overall ecosystem. Participants will include advertisers, agencies, operators, publishers and developers attending a mixture of workshops and developer meet ups.
The events will focus on topics ranging from local and international mobile trends, mobile advertising and opportunities with InMobi in Africa.
In a media release from Africa Practice , The Lagos event holds on 29 September 2011 at the Radisson Blu hotel from 14:00 and Teemu Kiiijarvi, EDX Lead, Nokia West Africa will be the guest speaker.The event allows attendees the opportunity to actively debate the movements and trends in the South African mobile industry with a specific focus on mobile advertising.
“InMobi is excited about the prospect of face to face meetings with agencies and developers in key markets in Africa. There is huge potential within the mobile advertising space on the continent and it is critical for us to understand what our stakeholders are looking for,” says Nyong’o.