Today’s brand can be tomorrow’s trivial question.A great brand is built by creating value via the creation of meaningful experiences. These experiences are built or based on perceptions and thus fostered by interaction with the brand. In the world of Beverages, there are few companies that can match the excellent spirit of Chivita let alone surpass it. This is as a result of the beautiful images that have been formed in the mind of the audience overtime.
Although, some interactions between a brand and its audience might result from happenstance circumstance, these interactions can however be engineered or created to produce the beautiful images that capture the essence of the brand. It is however imperative for the CHIVITA brand to be strategically positioned to lead the beverages sector into the new phase. This involves an amount of increase in the brand awareness.
This is the reason for the various events that have been created strictly with the CHIVITA brand in mind to enhance brand awareness, equity, and market and to ultimately incorporate HOUSE-OF-CHI into the lifestyle of the Nigerian and African.
The Concept behind this Invention is a unique and simple concept- “Journey to Chivita-Country” is a board game which we invented specially to broaden the target market of Chi products. This board game has been designed to boost the brand of the House of Chi, all Chi products have been infused in the creation of this first-of-its-kind branding. It is a game of 2-6 players; filled with adventure, fun and entertainment. According to our research the more people play this game the more emotionally involved they get with the House of Chi Brand. This Board-Game is guaranteed to create a unique awareness (Six-Dimensional Branding) for Chi products.
About the Author
Jide Ojeniyi also known in the creative world as Jide Forbes is the Founder and Principal Strategist of Jennings Creations; an Enterprise he started 8 years ago while in school.
You can reach him on :firstname.lastname@example.org and www.jideforbes.blogspot.com