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Africa’s leading digital entertainment company, Iroko , today  in a press release made available to us ,announces it is launching a Multi-Platform Network [MPN] to provide a framework and platform for aspiring African stars of the future. IrokoX Africa’s only full-service, cross-media MPN, is set to become the go-to platform for Africa’s digital content creators, enabling them to produce,distribute and monetize new and original short-form content (3-5min content).

Using the company’s in-house production, editing and distribution expertise, the IrokoX team will provide a suite of services, including but not limited to; content production & promotion, programming and branded sponsorship campaigns to connect brands with powerful influencers across all entertainment industries, existing media channel management and global content distribution.

Last year alone, Iroko paid out $550k (N220m) to its content partners and has already generated over 5.5 billion minutes viewed and over 1.5 billion views, through its existing distribution deals with platforms including Vimeo, Spotify, Deezer, iTunes, Google Play, Vevo, Pandora, Dailymotion,Eskimi and Vodacom. The company is also YouTube’s largest content partner
in Sub Saharan Africa, with a subscriber base of 1.9m, thanks to its Nollywood channels and partnerships with Afrobeats stars such as Flavour  and PSquare . In a bid to become the largest Africa-focused influencer network, IrokoX will continue to be a music and
content distribution platform for established producers, as well as become a standalone division of the Lagos-headquartered content distributor,studio and broadcaster,

Oluchi Enuha, General Manager of IrokoX says: “Creation. Distribution.Monetization; this is what IrokoX is setting out to provide for our continent’s creative pioneers, in order to capture and lead the fast-paced social media and online video market for the continent. Africa is brimming with creative talent, much of which is stifled by poor access to production
facilities, or poor understanding of how to monetize content. With IrokoX’s considerable expertise in these areas, we are ideally positioned to support
and develop thousands of amazing African and Africa-inspired content creators.

“We are now on the search for creative and influential personalities across all social media channels, who want to share their passions and talents online and scale their video views to an audience in its millions”.

Increasingly, global consumer brands are looking to connect with Africa’s youth population (which is expected to grow to 321m by 2030 ),who are part of a mobile-first, consumer savvy generation driving the growth of modern African retail. The new Africa-focussed MPN will be a key gateway for consumer brands to connect with audiences in exciting, innovative ways, via the influencers aggregated as part of the IrokoX
network.

Enuha concludes: “Africans are consuming more digital content, predominantly via mobile, than ever before, yet here has been little to no interest in developing niche un-formulaic content from the African market for a global audience. IrokoX is marrying awesome content with professional production techniques, to build out an African MPN that can stand side-to-side with those in the West. We believe that the next Pewdiepie can be from Africa and we are using our resources and networks to make that a reality”.

 

Kenneth Omeruo
Omeruo Ndukaku Kenneth is an Innovation Management expert,the CEO of Emerging Media,a new media company.He is a member of ISPIM - International Society for Professional Innovation Management and the US-Africa chamber of Commerce.He is the Founder of TechTrends Nigeria Blog,Nigeria Innovation Summit and the African Innovation Academy.Kenneth is a highly sought-after Internet Marketing Consultant who has through his seminars, articles, training and consulting, helped many organizations, Individuals, Businesses maximize the Internet for business purposes.Kenneth has also being featured as a guest on the TV show TODAY ON STV Nigeria and on Bloomberg Africa TV.He is the author of the best –selling Internet Book: How To Create Unlimited Internet Wealth. He is a syndicated columnist with the following Newspapers in Nigeria: Daily Independent, Financial Standard, PUNCH, BusinessDay, and Sun.Kenneth organises the EduNet Conference for Universities in Nigeria. Kenneth is a member of Institute of Software Practitioners of Nigeria( ISPON ) Roundtable For Capacity Development in Nigeria,member pre-selection committee for Nigeria at the UN World Summit Awards,a Panelist for Youth Enterprise With Innovation in Nigeria(YouWIN)-a Federal government initiative created by the ministry of finance,supported by ministries of Communications Technology,Youth Development,Worldbank and DFID. A 2013 Judge at the Google Cloud Developers Challenge for Sub Saharan Africa.He has been a contributing editor of Nigeria Communications Week,Africa Telecom and IT Business Magazine,ICT Today magazine,M2 magazine.Kenneth has been invited to the Commonwealth Telecommunications Organisation Forum, Oracle Open World Conference USA, Oracle Cloud World Dubai, and GITEX Dubai. He now lives in New York with his family and presently working on an Open Innovation project for Nigeria. You can contact Kenneth through email: (kenneth (at)techtrendsng.com) Facebook:www.facebook.com/Kenneth.omeruo On Twitter:www.twitter.com/kennethomeruo Skpe:Kenneth.Omeruo

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