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iROKOTV Turns One as Nollywood Becomes a Global Success

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iROKOtv, dubbed by media commentators as the “Netflix of Africa”  celebrates her first birthday today 1st December 2012. iROKOtv is Africa’s largest online platform for streaming movies and has invested in building the world’s largest library of Nollywood movies over the past year, owning licenses to more than 5,000 titles. Lovers of all things Nollywood can watch movies, for free, 24 hours a day, 7 days a week.

Launched on 1st December 2011 by Jason Njoku, Founder and CEO of iROKO Partners, which also counts the popular online music platform iROKING among its suite, iROKOtv has grown rapidly over the past year, recording over 800,000 registered users in just eight months, who are tuning in from over 178 countries across the world. Since launch, iROKOtv has recorded almost 50 million plays.

Jason Njoku, Founder and CEO of iROKO Partners

Nigeria’s President Goodluck Jonathan recently said of the Nollywood industry, “these are the people who market this country positively in African countries and even outside Africa and even in the Carribean, where they appreciate Nigeria because of Nollywood.” iROKOtv has played a crucial in role in bringing Nollywood to the global audience and, following an investment by US hedge fund and Facebook investor Tiger Global, iROKO Partners was able to open offices in New York and London, two of its largest markets.

Aside from transforming the way Africans and the Diaspora access Nollywood, iROKOtv is also changing the Nollywood industry for its producers by opening up a new revenue stream for them. Prior to iROKOtv, producers would find their movies online but received no payment for this and lost out on thousands of dollars. Now, they work with iROKOtv to license their movies and stream their content online legally.

Jason Njoku said “We’ve had an awesome first year at iROKOtv and we’ve got great plans in the pipeline for 2013, including adding more films to our library and growing our global audience. Our first year has seen us bring Nollywood to the Diaspora, whose thirst for movies seems unquenchable. Our biggest markets are in the West, dominated by the US and UK. However, in 2013, we will be focusing our attention back on Africa and figuring out ways we can bring this awesome content to new audiences. “Our business is incredibly simple; African stories, by Africans, for Africans and we hope to continue this mantra for many more birthdays”

Congratulations to Mr Jason Njoku and his team!

Kenneth Omeruo
Omeruo Ndukaku Kenneth is an Innovation Management expert,the CEO of Emerging Media,a new media company.He is a member of ISPIM - International Society for Professional Innovation Management and the US-Africa chamber of Commerce.He is the Founder of TechTrends Nigeria Blog,Nigeria Innovation Summit and the African Innovation Academy.Kenneth is a highly sought-after Internet Marketing Consultant who has through his seminars, articles, training and consulting, helped many organizations, Individuals, Businesses maximize the Internet for business purposes.Kenneth has also being featured as a guest on the TV show TODAY ON STV Nigeria and on Bloomberg Africa TV.He is the author of the best –selling Internet Book: How To Create Unlimited Internet Wealth. He is a syndicated columnist with the following Newspapers in Nigeria: Daily Independent, Financial Standard, PUNCH, BusinessDay, and Sun.Kenneth organises the EduNet Conference for Universities in Nigeria. Kenneth is a member of Institute of Software Practitioners of Nigeria( ISPON ) Roundtable For Capacity Development in Nigeria,member pre-selection committee for Nigeria at the UN World Summit Awards,a Panelist for Youth Enterprise With Innovation in Nigeria(YouWIN)-a Federal government initiative created by the ministry of finance,supported by ministries of Communications Technology,Youth Development,Worldbank and DFID. A 2013 Judge at the Google Cloud Developers Challenge for Sub Saharan Africa.He has been a contributing editor of Nigeria Communications Week,Africa Telecom and IT Business Magazine,ICT Today magazine,M2 magazine.Kenneth has been invited to the Commonwealth Telecommunications Organisation Forum, Oracle Open World Conference USA, Oracle Cloud World Dubai, and GITEX Dubai. He now lives in New York with his family and presently working on an Open Innovation project for Nigeria. You can contact Kenneth through email: (kenneth (at)techtrendsng.com) Facebook:www.facebook.com/Kenneth.omeruo On Twitter:www.twitter.com/kennethomeruo Skpe:Kenneth.Omeruo

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