Startups leads in Online Classified Ads in Nigeria


The increasing growth of internet usage in Africa comes with increased number of internet related opportunities across the continent.With Nigeria having significant number of Internet users and a leading economy in Africa,more Internet businessses are having a great future and getting international exposture and support.We are begining to see great internet based businesses emerging from Nigeria.One of such Internet-based platform I stumbled open this week is JiJi.You probablY know of this online Startup.

I see as a unique and well designed platform that allows you to buy and sell any product or service effectively in Nigeria.For a portal which already has over 50,000 users and more than 120,000 ads posted on it,there is no doubt that it is a leader in this area of free online classified Ads in Nigeria.It is interesting to note that the platform covers all the states in Nigeria which gives everyone in Nigeria the same opportunity to buy or sell their new or used products via the internet wther you are in Zamfara or in Lagos.

In its words,the website simply explains clearly that is fast-growing as a Nigerian free online classified with quite developed security system.”We provide quite simple solution to sell and buy almost anything without hassle.As a Seller you can:

-Post free Ads with pictures to sell
-Update, make Top of The Page your ads to get maximum efficiency from selling
-Get calls and messages only from real people, cause we require every user to register

As a Buyer you can:

-Buy anything, simply call or send message to seller and agree purchase with sellers directly
-Leave a review after deal is accomplished
-Buyer may leave review after agreement with seller to buy.
-Buyer may report problems with ad and we will check Seller.

“We are very focused on security issues and have a lot to treat them right”

Not only that the portal is well structured,it has great aesthetics value and its easy to use on your android or apple devices.You can navigate through the website in few seconds and posting your ads is so easy.It provides you a wide range of products and services such as Mobile phones,Electronics,Cars,Real Estate and also accomodates job seekers in Nigeria by allowing them post their Curriculum Vitae or Resume.According to the website,5 new ads are posted every minute by real people.It takes few steps to get your ad seen on this large network of buyers and sellers in Nigeria.All you need is:

-Login via your Facebook account or You can register your details
-Click Post Free Ad button
-Write good description of the product or service you are selling
-Add a few photos and That’s all,
-Then you start receiving calls also provides you the opportunity to compare prices of products across the country.It also has an informative blog section that offers users relevant information on different topics from how to sell products effectively to how to be safe while using the platform.

Staying safe on JIJI is key here are safety tips provided by JIJI :

At we are 100% committed to make your experience of selling and buying as safe as possible.
Below are simple advices that will help You avoid the most common ways of scams and fraud.

Safety advices for buyers
Keep things local. Meet the seller in person, check the item and make sure you are satisfied with it before you make a payment.
Exchange item and payment at the same time. DO NOT make any payments before receiving an item.

Use common sense. Avoid anything that appears too good to be true, such as unrealistically low prices, promises of quick money, offers to pay for releasing product from customs or whatever else.
Never give out your financial information. This includes bank account details, eBay/PayPal info, and any other information that could be misused.

Scams and frauds to watch out for
Fake payment services. does not offer any form of payment scheme or protection. Please let us know if someone offer such services.
Fake information requests. never sends emails requesting your personal details. If you receive an email asking you to provide your personal details to us, do not open any links. Please report the email and delete it.

Fake fee requests. Avoid anyone that ask for ANY fees to buy or sell an item or service. never requests ANY pre-payments from buyers and doesn’t allow items that are not located in Nigeria, so import and brokerage fees should never be required.

DO NOT accept requests to use money transfer services such as Western Union or MoneyGram.These services are meant for transactions between people who know well each other, not for anyone and many scams are run through them. Avoid requests to use these services.’s safety measures

We work continuously to ensure you have a safe, enjoyable experience.
Our safety measures include:
Hiding your email address on ads you post to protect you from spam.
Hiding your phone number on ads you post to protect you from spam.
Making constant improvements of our technology to detect and prevent suspicious or inappropriate activity behind the scenes.
Tracking reports of suspicious or illegal activity to prevent scammers from using the site again.
Reporting a safety issue
If you have been the victim of a scam, please report your situation to us immediately. If you have been cheated, we also recommend you to contact your local police department.
Please, use our “Something wrong?” button on every Ad page to inform us of your issue. is committed to ensuring the privacy of its users and therefore does not share information about its users publicly. However, we are committed to the safety of our users and will cooperate with the police department if we receive any requests for information in connection with fraudulent or other criminal activity.

Safety tips for sellers

Always provide correct and detailed information
Answer the buyer’s questions to promote his or her interest in your offer
Be sure about the buyer’s identity and purpose before closing deal
Meet the buyer in person in a public place before closing the deal

Don’t ask for prepayment! You can discuss the cost of delivery, but you can get money from the buyer only AFTER delivery is done!
Avoid committing something which is not present in the product/service
Don’t disclose personal information unless you are sure about buyer’s intention
Don’t be afraid to ask the buyer about his purpose of buying the product
Avoid meeting the buyer in a secluded area

We wish the team at JIJI a great future!

Kenneth Omeruo
Omeruo Ndukaku Kenneth is an Innovation Management expert,the CEO of Emerging Media,a new media company.He is a member of ISPIM - International Society for Professional Innovation Management and the US-Africa chamber of Commerce.He is the Founder of TechTrends Nigeria Blog,Nigeria Innovation Summit and the African Innovation Academy.Kenneth is a highly sought-after Internet Marketing Consultant who has through his seminars, articles, training and consulting, helped many organizations, Individuals, Businesses maximize the Internet for business purposes.Kenneth has also being featured as a guest on the TV show TODAY ON STV Nigeria and on Bloomberg Africa TV.He is the author of the best –selling Internet Book: How To Create Unlimited Internet Wealth. He is a syndicated columnist with the following Newspapers in Nigeria: Daily Independent, Financial Standard, PUNCH, BusinessDay, and Sun.Kenneth organises the EduNet Conference for Universities in Nigeria. Kenneth is a member of Institute of Software Practitioners of Nigeria( ISPON ) Roundtable For Capacity Development in Nigeria,member pre-selection committee for Nigeria at the UN World Summit Awards,a Panelist for Youth Enterprise With Innovation in Nigeria(YouWIN)-a Federal government initiative created by the ministry of finance,supported by ministries of Communications Technology,Youth Development,Worldbank and DFID. A 2013 Judge at the Google Cloud Developers Challenge for Sub Saharan Africa.He has been a contributing editor of Nigeria Communications Week,Africa Telecom and IT Business Magazine,ICT Today magazine,M2 magazine.Kenneth has been invited to the Commonwealth Telecommunications Organisation Forum, Oracle Open World Conference USA, Oracle Cloud World Dubai, and GITEX Dubai. He now lives in New York with his family and presently working on an Open Innovation project for Nigeria. You can contact Kenneth through email: (kenneth (at) On Skpe:Kenneth.Omeruo

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