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Opportunities around digital economy is increasingly growing in most regions of Africa especially in Nigeria.For West African enterprises that want to keep pace with a changing consumer, employee and business landscape need to invest in the right business management solutions that will enable them to digitise their business processes.

That’s the word from Magnus Nmonwu , Regional Director for Sage West Africa, who warns that companies in Nigeria and the rest of the region who do not embrace the digital world will be at a serious disadvantage to their competitors. Nmonwu’s comments follow the recent Connect Commerce Conference where Netplus Advisory claimed that e-commerce and online businesses in Nigeria attracted investments worth US$200m over the past three years.

“With more than 93 million Internet users in Nigeria alone (Nigerian Communications Commission statistics), the region’s people form a formidable digital marketplace. In Nigeria, Facebook has more than 15 million monthly active users,” says Nmonwu. “These Internet users want the speed, simplicity and convenience of buying goods and services right from their mobile phones. As employees, they want mobile and Web tools to help them do their jobs – from anywhere at any time.”

“Businesses that don’t keep up with changing consumer and employee behaviour will lose ground to their competitors.” According to Nmonwu, companies that want to stay ahead of the trend towards online business need to put modern business solutions in place that are ready for the mobility, the Internet of Things, analytics, and other digital technologies that are transforming the business environment.

Nmonwu adds that with the rapid growth of the mobile web, e-commerce and social media in West Africa, leading employers are thinking about how they can use technology to engage with their workforce. For example, progressive enterprises are implementing employee self-service to automate business processes while making life more convenient for employees.

An HR package that includes employee self-service functionality enables employees to apply for leave, file business travel expenses, access payslips and update their personal information from their computers, smartphones or tablets. This saves employees, managers and the HR department a great deal of time and paperwork, while also integrating all these activities into the financial functions of the company.

“With the move to an online world, businesses need to think about how they will adapt,” Nmonwu concludes. “This means that they need to become more agile, access data for improved decision-making and interact with stakeholders in a more personalised manner. In addition to thinking about how they will prepare for mobile customers, West African organisations also need to be ready for digital employees. Those that do the necessary groundwork will be in a strong position to attract, retain, and develop the best talent.”

Kenneth Omeruo
Omeruo Ndukaku Kenneth is an Innovation Management expert,the CEO of Emerging Media,a new media company.He is a member of ISPIM - International Society for Professional Innovation Management and the US-Africa chamber of Commerce.He is the Founder of TechTrends Nigeria Blog,Nigeria Innovation Summit and the African Innovation Academy.Kenneth is a highly sought-after Internet Marketing Consultant who has through his seminars, articles, training and consulting, helped many organizations, Individuals, Businesses maximize the Internet for business purposes.Kenneth has also being featured as a guest on the TV show TODAY ON STV Nigeria and on Bloomberg Africa TV.He is the author of the best –selling Internet Book: How To Create Unlimited Internet Wealth. He is a syndicated columnist with the following Newspapers in Nigeria: Daily Independent, Financial Standard, PUNCH, BusinessDay, and Sun.Kenneth organises the EduNet Conference for Universities in Nigeria. Kenneth is a member of Institute of Software Practitioners of Nigeria( ISPON ) Roundtable For Capacity Development in Nigeria,member pre-selection committee for Nigeria at the UN World Summit Awards,a Panelist for Youth Enterprise With Innovation in Nigeria(YouWIN)-a Federal government initiative created by the ministry of finance,supported by ministries of Communications Technology,Youth Development,Worldbank and DFID. A 2013 Judge at the Google Cloud Developers Challenge for Sub Saharan Africa.He has been a contributing editor of Nigeria Communications Week,Africa Telecom and IT Business Magazine,ICT Today magazine,M2 magazine.Kenneth has been invited to the Commonwealth Telecommunications Organisation Forum, Oracle Open World Conference USA, Oracle Cloud World Dubai, and GITEX Dubai. He now lives in New York with his family and presently working on an Open Innovation project for Nigeria. You can contact Kenneth through email: (kenneth (at)techtrendsng.com) Facebook:www.facebook.com/Kenneth.omeruo On Twitter:www.twitter.com/kennethomeruo Skpe:Kenneth.Omeruo

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