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Leading digital payment solutions provider,Mastercard, has been unveiled as the headline sponsor of the 6th Edition of the CashlessAfrica Conference and Expo.The event is organised by Mobile Money Africa and is scheduled for 22 to 23 March, at the Oriental Hotel,Lekki in Lagos, Nigeria.

The CashlessAfrica Conference and Expo is a platform for technology companies,FinTech’s and other financial institutions to come together and share best practices in order to build a strong economy in Nigeria. The event looks at the importance of rethinking current models and gaining valuable market insight to introduce relevant digital payment solutions to the benefit of all people.

With over 85 percent of retail transactions still made in cash and cheques, the potential for digital payments to make a tangible difference is immense. This year Omokehinde Adebanjo, Vice President and Area Business Head of West Africa at Mastercard, will participate as a keynote speaker to discuss matters impacting Nigeria and the broader continent and how partnerships will be critical to shifting economies beyond cash.

“Partnerships across multiple sectors and stakeholders is a fundamental component to ensuring cash is driven out of the system and that smart innovative, and financially inclusive, solutions are introduced,” said Adebanjo.

Principal Associate of Mobile Money Africa, Emmanuel Okoegwale said, “Our partnership with Mastercard is a demonstration of the technology company’s commitment to seeking better ways of promoting a cashless culture across here in Nigeria and globally.”

Okoegwale further stated that conference discussions will focus on carefully selected topics such as:

* The digital bank and its evolution in a competitive market
* The future of banking, money and payments in Africa
* Disruptive technologies and their impact on financial services in Africa
* Balancing regulation against innovation
* Remittances in the digital age
* Fintechs and Banks: Collaboration or Competition?
* Protecting the customer in a digitized economy

While the conference serves as a platform to provide a deeper understanding if the evolving financial services ecosystem, Mastercard views it as an opportunity to build strong and mutually beneficial relationships with various stakeholders dedicated to developing a World Beyond Cash.

Kenneth Omeruo
Omeruo Ndukaku Kenneth is an Innovation Management expert,the CEO of Emerging Media,a new media company.He is a member of ISPIM - International Society for Professional Innovation Management and the US-Africa chamber of Commerce.He is the Founder of TechTrends Nigeria Blog,Nigeria Innovation Summit and the African Innovation Academy.Kenneth is a highly sought-after Internet Marketing Consultant who has through his seminars, articles, training and consulting, helped many organizations, Individuals, Businesses maximize the Internet for business purposes.Kenneth has also being featured as a guest on the TV show TODAY ON STV Nigeria and on Bloomberg Africa TV.He is the author of the best –selling Internet Book: How To Create Unlimited Internet Wealth. He is a syndicated columnist with the following Newspapers in Nigeria: Daily Independent, Financial Standard, PUNCH, BusinessDay, and Sun.Kenneth organises the EduNet Conference for Universities in Nigeria. Kenneth is a member of Institute of Software Practitioners of Nigeria( ISPON ) Roundtable For Capacity Development in Nigeria,member pre-selection committee for Nigeria at the UN World Summit Awards,a Panelist for Youth Enterprise With Innovation in Nigeria(YouWIN)-a Federal government initiative created by the ministry of finance,supported by ministries of Communications Technology,Youth Development,Worldbank and DFID. A 2013 Judge at the Google Cloud Developers Challenge for Sub Saharan Africa.He has been a contributing editor of Nigeria Communications Week,Africa Telecom and IT Business Magazine,ICT Today magazine,M2 magazine.Kenneth has been invited to the Commonwealth Telecommunications Organisation Forum, Oracle Open World Conference USA, Oracle Cloud World Dubai, and GITEX Dubai. He now lives in New York with his family and presently working on an Open Innovation project for Nigeria. You can contact Kenneth through email: (kenneth (at)techtrendsng.com) Facebook:www.facebook.com/Kenneth.omeruo On Twitter:www.twitter.com/kennethomeruo Skpe:Kenneth.Omeruo

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