Mobile advertising is increasingly becoming an important component to most marketers especially as smartphone adoption trends are soaring to high proportions. With a range of mobile advertising options, including SMS, WAP, mobile app display ads,search ads, rich media, video and push notifications, the landscape can be a bit complicated. Advertisers are now accruing value and increasingly adding mobile in their marketing budgets. In South Africa, SMS is one of the most popular advertising methods and this is attributed to its low cost and ease of use.
The biggest decisions for marketers now is, whether to build a mobi-site or an app,for advertisers, whether to advertise on mobi-sites, apps, or both. Mobile advertising is constantly proving that marketers are taking an interest in new technology, marketing within apps is as easy as creating an ad campaign targeted to a specific audience.
Following the second successful Mobile Digital Revolution Conference held in Durban in 2012, the MMA (Mobile Marketing Association) have organised yet another techno-packed conference including top practitioners to discuss mobile trends and successfully monetised apps.
Case study presentations on actual mobile applications will include local and international brands such as MTN, PriceCheck (Recently won the Blackberry Achievement Awards App of the Year), TomTom, Spar, Nedbank, Morrisons, Vodacom and many others.
The topics of these presentations will include Mobile User Experience, Indoor Maps,Navigation and Live Traffic, Mobile Customer Service, Mobile Marketing Applications amongst others.
The MMA conference will be held at The Gateway Hotel, in Durban on Wednesday, 14 August 2013, Corner Boulevard and Twighlight Drive Gateway. The conference is an initiative of the MMA in association with mapIT, AAT, Boost Communications,Thoughtworks and Omniscience and will kick off at 15:00 until 17:30, and guests will then enjoy a networking drink and snacks. Members and non-members are welcome, and admission is free
The panel of dynamic guest speakers includes:
• Raymond Buckle, MMA Chairman & CEO, SilverstoneCIS
• Alan Haarhoff, AAT (Always Active Technologies)
• James Erasmus, Boost Communications
• Rob Enslin, ThoughtWorks
• Andre de Wet, PriceCheck
• Byron Moorgas, mapIT (A division of TomTom Africa)
• Tobie Van Der Spuy, Omniscience
• Pieter Geldenhuys, MallInfo
• Jon Hoehler, Manager Mobile Technologies, Deloitte Digital
The conference is an initiative of the MMA in association with mapIT, AAT, Boost Communications, Thoughtworks and Omniscience and will kick off at 15:00 until 17:30,and guests will then enjoy a networking drink and snacks. Members and non-members are welcome, and admission is free.