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African mobile social network 2go has launched its long awaited for app for Android on the Google Play Store. The company, which scaled to over 10 million active users with only four developers, has been actively recruiting developer talent over the last 6 months to help accelerate it into the smartphone market.

In Nigeria, where 2go is the largest social network, feature phones still dominate with around 88% market share, although AndroidT is growing increasingly important.

“Android is the fastest growing mobile platform across Africa, and with sub US$50 Android devices on the horizon, 2go’s mostly feature phone user base can now migrate with 2go as they move to smartphones”, says Alan Wolff, who founded 2go with Ashley Peter while still at university in Johannesburg in 2007.

According to Brad Taylor, MD of GfK South Africa, Android phones now represent 5.2% of current monthly phone sales in Nigeria, up from 3.4% in September 2012. Taylor notes that this trend is accelerating across Africa. “In Kenya, which is a more mature Android market, 52% of monthly sales are Android phones,” Taylor adds.

“We wanted to make sure that the first version of 2go for Android met the high expectations of our passionate user base”, says Wolff when asked why the market has waited so long for an Android version of 2go. “The team spent a long time refining the product to ensure that it matches, and hopefully surpasses the high quality,intuitive user experience of the feature phone version of 2go. We wanted to maintain the same fun social experience, but also create a beautiful product that looks,feels and behaves like a smartphone app”, says Ashley Peter, co-founder of 2go.

2go for Android now includes push notifications and a sleek user interface, which is intuitive and easy to use.

“Version 1 of 2go for Android is a good first step and we have received great feedback from users. But you can expect much more from us in the next few months as we refine the app and add functionality”, adds Peter. “This is just the beginning for 2go on smartphones.”

 

Kenneth Omeruo
Omeruo Ndukaku Kenneth is an Innovation Management expert,the CEO of Emerging Media,a new media company.He is a member of ISPIM - International Society for Professional Innovation Management and the US-Africa chamber of Commerce.He is the Founder of TechTrends Nigeria Blog,Nigeria Innovation Summit and the African Innovation Academy.Kenneth is a highly sought-after Internet Marketing Consultant who has through his seminars, articles, training and consulting, helped many organizations, Individuals, Businesses maximize the Internet for business purposes.Kenneth has also being featured as a guest on the TV show TODAY ON STV Nigeria and on Bloomberg Africa TV.He is the author of the best –selling Internet Book: How To Create Unlimited Internet Wealth. He is a syndicated columnist with the following Newspapers in Nigeria: Daily Independent, Financial Standard, PUNCH, BusinessDay, and Sun.Kenneth organises the EduNet Conference for Universities in Nigeria. Kenneth is a member of Institute of Software Practitioners of Nigeria( ISPON ) Roundtable For Capacity Development in Nigeria,member pre-selection committee for Nigeria at the UN World Summit Awards,a Panelist for Youth Enterprise With Innovation in Nigeria(YouWIN)-a Federal government initiative created by the ministry of finance,supported by ministries of Communications Technology,Youth Development,Worldbank and DFID. A 2013 Judge at the Google Cloud Developers Challenge for Sub Saharan Africa.He has been a contributing editor of Nigeria Communications Week,Africa Telecom and IT Business Magazine,ICT Today magazine,M2 magazine.Kenneth has been invited to the Commonwealth Telecommunications Organisation Forum, Oracle Open World Conference USA, Oracle Cloud World Dubai, and GITEX Dubai. He now lives in New York with his family and presently working on an Open Innovation project for Nigeria. You can contact Kenneth through email: (kenneth (at)techtrendsng.com) Facebook:www.facebook.com/Kenneth.omeruo On Twitter:www.twitter.com/kennethomeruo Skpe:Kenneth.Omeruo

Nigerian Youths,Technology and the Future

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