BlackBerry yesterday officially launched its next-generation platform to Nigerian customers with the sleek Z10 smartphone, which is now available in black and white from carriers Etisalat, Glo, Airtel and MTN Nigeria and at authorized retail outlets through distributors EMS and Brightstar.
The press statement issued at the event says the BlackBerry World storefront currently includes over 70,000 BlackBerry 10 apps. Facebook, Twitter, LinkedIn and Foursquare apps for BlackBerry 10 are preinstalled, and BlackBerry 10 customers have access to other leading applications from across the globe – with many more to come. Local applications available in BlackBerry World include entertainment apps, financial tools, job-search aids, and mobile money, amongst others.
The BlackBerry 10 platform is robust and reliable, with an intuitive, gesture-based interface that is designed to learn, support, and adapt to the way that the user works, thus providing a truly unique user experience. The recently-launched BlackBerry Z10 utilizes this platform to deliver a faster, smarter experience that enables the user to keep moving in an ever-changing environment. To support these adaptive features, BlackBerry has partnered with Nigerian developers to build a range of applications specifically for the Nigerian user.
BlackBerry has partnered with a number of Nigerian application developers to ensure a wide selection of top Nigerian brands and mobile apps are available on the all new BlackBerry Z10 smartphone, powered by BlackBerry10.
“We are proud to see Nigeria’s innovative developer community get behind the BlackBerry 10 platform, with more than 250 local apps now available and many more coming,” said Waldi Wepener, Managing Director for BlackBerry. “Having locally relevant and available content ensures delivery of a completely unique user experience while also enriching the Nigerian developer ecosystem on the BlackBerry 10 platform. We are committed to continuing to work closely with the Nigerian developer community to further enhance the local content available across our products.”
Some of the Nigerian applications available at launch include:
• EssentialApp: A free lifestyle content app that provides access to everyday information needed in Nigeria. It gives customers access to a search-based business directory backed by 100,000 listed businesses and links to useful Nigerian websites for news, sports and events. The EssentialApp also provides flight times at nearby airports, movie schedules, forex rates and more.
• Ready Cash Mobile Money: CBN licensed mobile money service, which allows easy access to financial services provided through a large network of agents. Customers can use the ReadyCash app to send and receive money using only a phone number, transfer funds to bank accounts, and pay utility bills and for goods and services at merchant locations.
• Jobs In Nigeria: A job-finding app that connects job seekers to employers in Nigeria. The app lists jobs from various sources and also allows employers to post jobs and search for candidates. It was created to serve the needs of graduates with smartphones, as well as employed professionals looking to change their jobs.
• Nigeria Stock Market Report: A free app that allows you to see the daily data, news and analysis of the stocks traded on the Nigerian Stock Exchange Market.
Other Nigerian apps available in BlackBerry World include: Afrinolly, Figgi Cinemas, The Punch, Nigeria News, Scholarship Tips, Complete Sports News, Nigeria Hospitals, Nigerian Breaking News, Update on Crime & Justice, Your Vehicle Clinic, and Comedy and Humor.