Today, consumers call the shots. With globalization and the internet providing nearly unlimited choices, power has shifted from corporations to consumers. This shift makes it nearly impossible for companies to sustain differentiation based solely on price or product. The only option that remains is the customer experience.Devices and channels such as mobile, social and web, are creating radical shifts in the customer buying process, an explosion of customer data, and new ways your company can reach and engage with existing and potential customers.
Oracle holds her Customer Experience Summit Nigeria on the 28th of February,this event is to discuss how leading brands are using Oracle’s marketing solutions to:
-Harness big data and better understand their customers
-Extend their marketing reach into social and mobile channels
-Retain their high value customers through more rewarding customer experiences
Who should attend:
Sales, Marketing, Customer Service Directors/Managers
Read more about the event and register here