Oracle has established an aggressive integration strategy with the goal of unification across its Oracle Social Relationship Management Suite and with key Oracle enterprise applications. Oracle Social Relationship Management is the latest evolution in Oracle’s strategy of socially enabling the enterprise.
The industry’s first unified, end-to-end social management solution for the enterprise was unveiled today at South by Southwest by Oracle. Called Oracle Social Relationship Management (SRM), the new product is part of the Oracle Social Relationship Management Suite.

Oracle SRM unifies—Social Marketing and Social Engagement & Monitoring—delivering a complete, integrated and enterprise-ready social business solution. The integrated products help create a seamless transition between listening and content creation,to moderation and analysis of a company’s social media efforts.Oracle SRM fully integrates organically-developed Oracle products, with Vitrue,Collective Intellect, and Involver solutions; combining social marketing,engagement and monitoring into a complete platform which allows enterprises to seamlessly listen, create and publish content, engage customers and analyze interactions across multiple social channels in real-time.By integrating the full spectrum of social activities and analysis in a single platform, Oracle SRM eliminates the inconsistency, duplication and delays of‘social silos’ to enable users to create, measure, and consistently deliver more rewarding customer experiences.

In addition, out-of-the-box integration with Oracle Applications, including: Oracle Eloqua, Oracle RightNow Cloud Service, Oracle Fusion CRM and Oracle CRM, allows organizations to use social to transform their corporate business processes and systems, improve customer interactions and better measure social’s contribution to business goals.Oracle SRM, integrated with Oracle Eloqua, delivers the industry’s only complete digital marketing solution giving users a holistic view of their entire digital footprint.Delivered via the Oracle Cloud, Oracle SRM can be deployed quickly and reliably and is backed by Oracle’s 24×7 global support. For more information, visit Oracle Cloud website


Kenneth Omeruo
Omeruo Ndukaku Kenneth is an Innovation Management expert,the CEO of Emerging Media,a new media company.He is a member of ISPIM - International Society for Professional Innovation Management and the US-Africa chamber of Commerce.He is the Founder of TechTrends Nigeria Blog,Nigeria Innovation Summit and the African Innovation Academy.Kenneth is a highly sought-after Internet Marketing Consultant who has through his seminars, articles, training and consulting, helped many organizations, Individuals, Businesses maximize the Internet for business purposes.Kenneth has also being featured as a guest on the TV show TODAY ON STV Nigeria and on Bloomberg Africa TV.He is the author of the best –selling Internet Book: How To Create Unlimited Internet Wealth. He is a syndicated columnist with the following Newspapers in Nigeria: Daily Independent, Financial Standard, PUNCH, BusinessDay, and Sun.Kenneth organises the EduNet Conference for Universities in Nigeria. Kenneth is a member of Institute of Software Practitioners of Nigeria( ISPON ) Roundtable For Capacity Development in Nigeria,member pre-selection committee for Nigeria at the UN World Summit Awards,a Panelist for Youth Enterprise With Innovation in Nigeria(YouWIN)-a Federal government initiative created by the ministry of finance,supported by ministries of Communications Technology,Youth Development,Worldbank and DFID. A 2013 Judge at the Google Cloud Developers Challenge for Sub Saharan Africa.He has been a contributing editor of Nigeria Communications Week,Africa Telecom and IT Business Magazine,ICT Today magazine,M2 magazine.Kenneth has been invited to the Commonwealth Telecommunications Organisation Forum, Oracle Open World Conference USA, Oracle Cloud World Dubai, and GITEX Dubai. He now lives in New York with his family and presently working on an Open Innovation project for Nigeria. You can contact Kenneth through email: (kenneth (at)techtrendsng.com) Facebook:www.facebook.com/Kenneth.omeruo On Twitter:www.twitter.com/kennethomeruo Skpe:Kenneth.Omeruo

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