Oracle has established an aggressive integration strategy with the goal of unification across its Oracle Social Relationship Management Suite and with key Oracle enterprise applications. Oracle Social Relationship Management is the latest evolution in Oracle’s strategy of socially enabling the enterprise.
The industry’s first unified, end-to-end social management solution for the enterprise was unveiled today at South by Southwest by Oracle. Called Oracle Social Relationship Management (SRM), the new product is part of the Oracle Social Relationship Management Suite.
Oracle SRM unifies—Social Marketing and Social Engagement & Monitoring—delivering a complete, integrated and enterprise-ready social business solution. The integrated products help create a seamless transition between listening and content creation,to moderation and analysis of a company’s social media efforts.Oracle SRM fully integrates organically-developed Oracle products, with Vitrue,Collective Intellect, and Involver solutions; combining social marketing,engagement and monitoring into a complete platform which allows enterprises to seamlessly listen, create and publish content, engage customers and analyze interactions across multiple social channels in real-time.By integrating the full spectrum of social activities and analysis in a single platform, Oracle SRM eliminates the inconsistency, duplication and delays of‘social silos’ to enable users to create, measure, and consistently deliver more rewarding customer experiences.
In addition, out-of-the-box integration with Oracle Applications, including: Oracle Eloqua, Oracle RightNow Cloud Service, Oracle Fusion CRM and Oracle CRM, allows organizations to use social to transform their corporate business processes and systems, improve customer interactions and better measure social’s contribution to business goals.Oracle SRM, integrated with Oracle Eloqua, delivers the industry’s only complete digital marketing solution giving users a holistic view of their entire digital footprint.Delivered via the Oracle Cloud, Oracle SRM can be deployed quickly and reliably and is backed by Oracle’s 24×7 global support. For more information, visit Oracle Cloud website