Reading through this report titled Magic Quadrant for CRM Multichannel Campaign Management, Gartner Inc-a leading analyst firm has placed Oracle’s Siebel CRM in the Leaders Quadrant for 2012.
Gartner Magic Quadrants position vendors within a particular market segment based on completeness of vision and ability to execute on that vision.
According to Gartner, “Leaders consistently do considerably better in overall campaign management performance for basic and advanced campaigns, and for integration with e-marketing. They have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.”
Speaking about this, Anthony Lye, senior vice president of CRM at Oracle said, “It is an honor to receive the industry leadership recognition of Oracle’s Siebel CRM in Gartner’s ‘Magic Quadrant for CRM Multichannel Campaign Management,’ this year, Oracle’s Siebel Marketing continues to drive results for marketers through the integration of marketing and loyalty management capabilities. Oracle is committed to the delivery of CRM that touches every point of the organization for maximized business value.”
Oracle’s Siebel Marketing is a comprehensive closed-loop solution that enables businesses and organizations across industries to deliver rich cross-channel experiences and achieve excellence in marketing.
With solutions tailored to more than 20 industries, Oracle Siebel CRM delivers a combination of transactional, analytical and engagement features to manage all customer-facing operations. Such honours have continuously emphasized Oracle’s leadership in the market and I hope businesses in Africa will begin to experience the best of Oracle solutions.