Reading through this report titled Magic Quadrant for CRM Multichannel Campaign Management, Gartner Inc-a leading analyst firm has placed Oracle’s Siebel CRM in the Leaders Quadrant for 2012.

Gartner Magic Quadrants position vendors within a particular market segment based on completeness of vision and ability to execute on that vision.

According to Gartner, “Leaders consistently do considerably better in overall campaign management performance for basic and advanced campaigns, and for integration with e-marketing. They have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.”

Speaking about this, Anthony Lye, senior vice president of CRM at Oracle said, “It is an honor to receive the industry leadership recognition of Oracle’s Siebel CRM in Gartner’s ‘Magic Quadrant for CRM Multichannel Campaign Management,’ this year, Oracle’s Siebel Marketing continues to drive results for marketers through the integration of marketing and loyalty management capabilities. Oracle is committed to the delivery of CRM that touches every point of the organization for maximized business value.”

Oracle’s Siebel Marketing is a comprehensive closed-loop solution that enables businesses and organizations across industries to deliver rich cross-channel experiences and achieve excellence in marketing.

With solutions tailored to more than 20 industries, Oracle Siebel CRM delivers a combination of transactional, analytical and engagement features to manage all customer-facing operations. Such honours have continuously emphasized Oracle’s leadership in the market and I hope businesses in Africa will begin to experience the best of Oracle solutions.

Kenneth Omeruo
Omeruo Ndukaku Kenneth is an Innovation Management expert,the CEO of Emerging Media,a new media company.He is a member of ISPIM - International Society for Professional Innovation Management and the US-Africa chamber of Commerce.He is the Founder of TechTrends Nigeria Blog,Nigeria Innovation Summit and the African Innovation Academy.Kenneth is a highly sought-after Internet Marketing Consultant who has through his seminars, articles, training and consulting, helped many organizations, Individuals, Businesses maximize the Internet for business purposes.Kenneth has also being featured as a guest on the TV show TODAY ON STV Nigeria and on Bloomberg Africa TV.He is the author of the best –selling Internet Book: How To Create Unlimited Internet Wealth. He is a syndicated columnist with the following Newspapers in Nigeria: Daily Independent, Financial Standard, PUNCH, BusinessDay, and Sun.Kenneth organises the EduNet Conference for Universities in Nigeria. Kenneth is a member of Institute of Software Practitioners of Nigeria( ISPON ) Roundtable For Capacity Development in Nigeria,member pre-selection committee for Nigeria at the UN World Summit Awards,a Panelist for Youth Enterprise With Innovation in Nigeria(YouWIN)-a Federal government initiative created by the ministry of finance,supported by ministries of Communications Technology,Youth Development,Worldbank and DFID. A 2013 Judge at the Google Cloud Developers Challenge for Sub Saharan Africa.He has been a contributing editor of Nigeria Communications Week,Africa Telecom and IT Business Magazine,ICT Today magazine,M2 magazine.Kenneth has been invited to the Commonwealth Telecommunications Organisation Forum, Oracle Open World Conference USA, Oracle Cloud World Dubai, and GITEX Dubai. He now lives in New York with his family and presently working on an Open Innovation project for Nigeria. You can contact Kenneth through email: (kenneth (at)techtrendsng.com) Facebook:www.facebook.com/Kenneth.omeruo On Twitter:www.twitter.com/kennethomeruo Skpe:Kenneth.Omeruo

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