Internet marketing also known as digital marketing, web marketing, online marketing, or e-marketing, is the marketing of products or services over the Internet. Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and Web 2.0 strategies
Internet Marketing is a growing marketing technique and helps business owners to grow their businesses in an effective way. These days many Internet marketing techniques are available which open a new door for business on the Internet. Without advertisement, a company cannot stand competition in this challenging modern market, and hence prepares a ground for the disappearance of its product.
According to a YouTube statistics, 200 billion emails are sent through the Internet every day and 90 % are spams (illegal advertisements). Facebook in December 2006 had 12 million users, but now it has 500 million.
Facebook + YouTube + MySpace get 250 million unique visitors each month, and none of these site existed more than 6 years ago. Also, in the last 5 years online newspaper readers grew by about 30 million as there was a cut of about 7 million newspaper circulation over the last 25 years.
The number of videos that was uploaded on YouTube in the last two months alone exceeded what ABC + CBS+ NBC news agencies combined had been airing since 1948. eBay gets about 500, 000 listed products each day, and the owner of Amazon sold his first book in 1995, by now he has sold items worth about $5 trillion (source : http://www.youtube.com/watch?v=6ILQrUrEWe8). All these are trying to tell us that if you are not advertising online, you better have a rethink, because the Internet has altered every known business theory.
In this era of Internet, the craze of Internet marketing is continuously growing. In current business scenario every business wants to do the Internet marketing. The number of people using the Internet keeps growing day by day, since the Internet has become the major choice for searching, shopping, selling, and advertisement. Therefore only having a website and doing online business is not enough in current dynamic market.
The website must be having latest features in your industry, putting the right keywords in text, writing more interesting web content, and appealing light graphics so visitors can find your website a valuable one. Your website should be easily visible on search results; this means that you should have a search engine friendly website. In addition, your website should have other Internet marketing scope inbuilt like email subscription mechanism features, well connected with social Media websites etc.
Internet Marketing contains a vast range of marketing techniques including Paid Search, Organic Search engine optimization, Email marketing, affiliate marketing, Social Media marketing, banner advertising, viral marketing etc. Here I elaborate some of Internet marketing techniques which help business owner to get more sales/leads:
One of the major traffic sources on the Internet is search engine. The job of a search engine is to find web pages that are interesting to people, and it does that job by using a lot of robots with models about what’s interesting. Using paid search program you can get traffic from search engines with many of your industry related keywords instantly from your targeted geographical area. Companies battle to maintain No. 1 on sponsored links because about 34 percent of Google’s traffic goes to the No. 1 result, about twice that percentage goes to No. 2. Google Adwords, Yahoo Search Marketing, Microsoft adCenter are major paid search program today.
This is another effective Internet marketing technique which helps to get search engine traffic in low cost. If your website is well optimized for Search engines, your website will show on Search engine ranking pages for free. There are no geographical limitations and no time limit. In addition, you need to pay for every click on your link. Therefore, you need to optimize your website for effective search engines appearance.
Social Media Marketing
Social media is emerging trends of Internet marketing. Today Social media websites are getting huge traffic towards their website. Using Social media website you can generate targeted traffic towards your website and make more sales.
Email marketing is another Internet marketing technique to retain your old customer and get new customer as well. You can keep posted your existing customer about newly added products and service, discounts, bonus etc and encourage them to buy your product /services.
Internet marketing helps business owners to increase their business in a very low cost. That is why Internet marketing is growing in leap and bound. Therefore start Internet marketing for your business as soon as possible.
Google is one of the most important and cost effective marketing tool online, with about one billion queries each day. The first thing you need to do is to inform Google search engines on the web about your website or your products, this can be done manually or automatically by adding your website to the search engine. The next important thing to do is to regularly get links pointing to your websites. Let your site be linked to popular sites like forums, article databases, online directories, social networking sites, and e-groups.
The content of your website should have targeted keywords that are highly optimized by the search engines. Highly optimized keywords are those keywords that the search engines can quickly add to their index. You will have to consider the words or phrases people are likely to type into the search engines in other to see your business. This can be done by doing keyword research. Ensure you add fresh contents containing those keywords to your site regularly.
Google is an Internet company that owns and operates one of the world’s most utilized Internet search engines. A search engine is a computer program that allows web users to search the World Wide Web for websites containing particular content.
When a search term is entered, the search engine compares the term against its databases and applies a formula or algorithm to produce a search-results page that lists the websites that may relate to the user’s search terms. There are two different kinds of searches on search engines — informational and commercial. If you search for ‘kidney problem’, this is an informational search. But when you search for ‘low price restaurants’, then this is a commercial search.
This means that there is a distinction between the money side of search engines from the knowledge search side. The former has zero influence on the latter. The company with the biggest Search Engine Optimization budget always ranks the highest. Google’s search engine has a “natural or organic system that lists results in order of objective relevance to the search terms input into the search engine, with the most relevant websites appearing near the top of the web page. In addition, the search-results page lists paid advertisements above or to the right of the organic search results. These paid advertisements are referred to as sponsored links.
Google’s AdWords program is the keyword-triggered advertising program that generates the Sponsored Links section on the search-results screen. Advertisers bid on certain words or phrases, known as “keywords. When a user’s search term matches an advertiser’s keyword, a sponsored link appears for that advertiser. The order and location of the sponsored link depends on the amount of bid for the keyword and the quality of the advertisement.
Consequently, the advertiser does not pay to be listed in a specific order on the search-results page. When bidding on a keyword, an advertiser may specify whether keywords should be applied as a broad match, phrase match, exact match, or negative match. When an advertiser designates a keyword as a broad match, its sponsored link will appear anytime, a search is conducted for that keyword, its plural forms, its synonyms, or phrases similar to the word.
When an advertiser designates a keyword as a phrase match, its sponsored link will appear when a user searches for a particular phrase, even if the user includes other terms before or after the phrase. When an advertiser designates a keyword as an exact match, then its sponsored link will appear only when the exact phrase bid on is searched on Google. In contrast, when an advertiser designates a keyword as a negative match, the advertiser ensures[s] that its link [will] not appear when certain terms are searched.
For instance, a phone seller may specify that its link should not appear when the phrase “phone lists” is entered. This means if a keyword generates a sponsored link, but the Internet user does not click on that link, the advertiser does not pay for its link appearing on the search-results page.
The appearance of an advertiser’s link on a user’s computer is called an impression. An advertiser selects the language used in the impressions it generates. The language can be important in capturing a user’s attention so the user will click on the link to an advertiser’s website. An advertiser can gauge the success of an impression by calculating how many impressions occur in comparison to the number of clicks. It is undisputed that many more impressions occur than clicks. It also is undisputed that not every click results in a sale. When a click does result in a sale, it is called a conversion.