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SAP, the developers of enterprise business application software that makes companies more efficient, more productive, and more profitable recently revealed its strategy for growth and investment in Nigeria.

Speaking at the media parley organized by absolutePR, Vice-President of SAP Europe, Middle East and Africa (EMEA), Tim Noble said “This is a very exciting time for SAP in Africa as well as globally. SAP is growing very quickly; last year was the best year in SAP’s 40 year history.” He noted that there are five key areas of SAP growth in terms of geography; they are Brazil, Russia, China, Middle East and Africa.  SAP’s overall strategy is premised on five focus area

L-R Managing Director, SAP Nigeria, Mr Richard Edet, Vice President, SAP (EMEA)Europe, Middle East and Africa , Mr Tim Noble, and the Managing Director, SAP Africa, Mr Pfungwa Serima at the interactive parley with media men during the Vice President visit to Nigeria recently.

L-R Managing Director, SAP Nigeria, Mr Richard Edet, Vice President, SAP (EMEA)Europe, Middle East and Africa , Mr Tim Noble, and the Managing Director, SAP Africa, Mr Pfungwa Serima at the interactive parley with media men during the Vice President visit to Nigeria recently.

He explained that the first is the whole layer of Applications, and our goal is to make the world run better. The second is called SAP analytics; where we have a clear understanding of our customers and we provide solutions to businesses. The third is in the area of mobility with SAP enabling and powering mobile devices, and fourth is database and technology.  The fifth area is in the area of cloud.

“Noble added that Nigeria is one of the most important markets for SAP. We need to grow by about a 100 people a year in SAP and we have to build more partners. Through SAP and appropriate partners, we will have significant growth throughout Africa,” he said.

The Managing Director, SAP West Africa, Mr. Richard Edet, said SAP has seen significant growth in terms of revenue. He noted that SAP is not only for big organizations, “we provide solutions that can fit any customer with more than 88000 small medium enterprises world-wide. We have a customer of ours who operates from Alaba market. We also have a car dealer who is our customer. ”

Mr.Edet also explained that they are working with University of Nigeria Nsukka, Covenant University and the University of Lagos under their university Alliance program. Speaking about the company’s young professional scheme to Nigerians, he said, SAP has a scheme that will take graduates from university and train them.  “We have several educational partners who deliver classroom lectures. We are also in talks with big organizations to train people.

The Head of the Africa market, Mr. Pfungwa Serima, spoke further on the growth of SAP in the African continent.

He said, “We have been fortunate to have worked with partners and we also partner with a lot of customers and our commitment to Nigeria is very important.”

“We are also investing in communities where we are doing business because it is not only about us coming in to do business but we have to be indigenous.“ The business has been going great. We have seen a lot of investment in terms of revenue.   A considerable amount of local people have joined SAP from the diaspora and this is encouraging for Africans returning home.  We have also been involved in CSR activities in Nigeria aimed at promoting education, economic opportunity and business integrity,” he said.

Kenneth Omeruo
Omeruo Ndukaku Kenneth is an Innovation Management expert,the CEO of Emerging Media,a new media company.He is a member of ISPIM - International Society for Professional Innovation Management and the US-Africa chamber of Commerce.He is the Founder of TechTrends Nigeria Blog,Nigeria Innovation Summit and the African Innovation Academy.Kenneth is a highly sought-after Internet Marketing Consultant who has through his seminars, articles, training and consulting, helped many organizations, Individuals, Businesses maximize the Internet for business purposes.Kenneth has also being featured as a guest on the TV show TODAY ON STV Nigeria and on Bloomberg Africa TV.He is the author of the best –selling Internet Book: How To Create Unlimited Internet Wealth. He is a syndicated columnist with the following Newspapers in Nigeria: Daily Independent, Financial Standard, PUNCH, BusinessDay, and Sun.Kenneth organises the EduNet Conference for Universities in Nigeria. Kenneth is a member of Institute of Software Practitioners of Nigeria( ISPON ) Roundtable For Capacity Development in Nigeria,member pre-selection committee for Nigeria at the UN World Summit Awards,a Panelist for Youth Enterprise With Innovation in Nigeria(YouWIN)-a Federal government initiative created by the ministry of finance,supported by ministries of Communications Technology,Youth Development,Worldbank and DFID. A 2013 Judge at the Google Cloud Developers Challenge for Sub Saharan Africa.He has been a contributing editor of Nigeria Communications Week,Africa Telecom and IT Business Magazine,ICT Today magazine,M2 magazine.Kenneth has been invited to the Commonwealth Telecommunications Organisation Forum, Oracle Open World Conference USA, Oracle Cloud World Dubai, and GITEX Dubai. He now lives in New York with his family and presently working on an Open Innovation project for Nigeria. You can contact Kenneth through email: (kenneth (at)techtrendsng.com) Facebook:www.facebook.com/Kenneth.omeruo On Twitter:www.twitter.com/kennethomeruo Skpe:Kenneth.Omeruo

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