Social Media Effect and The 2011 Elections in Nigeria


jegaAs the 2011 elections in Nigeria draw near, with the recent signing of Electoral law and the release of 87.7 billion naira to Independent Electoral Commission (INEC), the body in Nigeria saddled with the responsibility of conducting free and fair elections.It is now evident that the government of the day is ready to a large extent for a credible election come 2011.The major part of the work lies on INEC.

Having said that,it is the duty of every Nigerian no matter your profession or where you live, to assist in whatever way he or she can to see that democracy is sustained come 2011.This is the singular reason why I have decided to write about it here.

In achieving the desired success come 2011, experts in Information and Communications Technology like Prof Charles Uwadia, President Nigeria Computer Society have strongly recommended to the government the use of e-voting machines during these elections among other tools that will help curb malpractices in elections.

Our political terrain is very peculiar and a lot has to be done to see that 2011 election is credible, our votes most count and be counted. In other to achieve this, a new power lies in the electorate, now we need to defend our votes and make them count. There is no doubt we are beginning to realize the power we have.social_media_icons

One tool that is gradually being used in elections whether consciously or unconsciously is the Social Media like Facebook, Twitter, Youtube, Flickr, linkedIn and related technologies such as cell phones driven by the Internet. The good thing about social media is that anybody can use it whether government, political aspirants and parties or individuals. In most cases, these media are hardly controlled because the people own it. Our President, Dr Goodluck Jonathan has a Facebook page which he uses to communicate with the people, some people may ask of what use this is. The interactivity and information this platform offers him is one he probably will not get from the traditional media.

Social media which are also regarded as the new media, citizen media or consumer generated media are designed in such a way that it becomes very easy to generate and share information, Connect with thousands of people and also mobilize them towards a particular cause through social networks. For example, Facebook has an application called Facebook Causes; this connects people with common interest, Videos from Youtube has helped different group of people and organizations promote social and political causes successfully in their society. Social media makes for openness and democratization of information like never before resulting in citizen journalism

Rob Stokes, the author of the book, eMarketing rightly defined Social media as that media (from written to visual to audio to audio visual) that are designed to be shared, easy to comment on, easy to send and no high cost associated with viewing the media. The increasing rate of growth of these modern media platform makes it impossible for them to be ignored whether as a business, society or an individual. They are in fact gradually detecting the pace of information sharing and collaboration  online and even in real world giving the traditional media a run for their money(see my article on www.techtrendsng.com titled: Emerging media:Realities and Challenges for Traditional Media).

These social networks that are created in these social media, when harnessed properly can be agents of social and political transformation in recent times. For example, in chatting social causes, Twitter through its Twestival-an event which takes place every February 12 in over 100 cities around the world bringing twitter users together to raise funds for certain charity causes. Social medium platform was used to spread the news about Haiti earthquake and also to mobilize funds for them.

Politically, social media platforms have played very vital role in changing the political tide in some countries, for example, Facebook has been credited as being instrumental to the successful election of President Barack Obama.Facebook and twitter were used to mobilize people and also raise funds that led to his win. Hear what Arianna Huffington, the editor in Chief of Huffington Post (the leading blog on the internet)said, “ were it not for the internet Barack Obama would not be President,were it not for the internet,Barack Obama would not have been the nominee”

In Uk elections 2010,Facebook played vital role in the election process through the UK democracy page on Facebook which was an avenue for people to express their opinion about their candidates and rally support for who they think should be their leader, the same platform was also used for registration of voters during the period.

Another instance where social media has played key role politically is the 2009 elections in Iran, when Ahmadinejad was declared the winner over Mousavi, that sparked up a lot of protest and the traditional media where banned from reporting the situation. It was the social media like the Facebook,twitter,Youtube,Flickr that were used in dissemination of information which attracted sympathy and interest that brought political stability in Iran.

Social media has also being playing vital role in international politics between Google and China censorship issues.canvas

Here in Nigeria, social media platform has been used to register dissatisfaction in some government policies. One that easily comes to my mind is the Enough is Enough protest earlier in the year, the mobilization of the young people that took part in that peaceful protest was done via the social media giving credence to the fact that social media can have effect even in


enough 2

In all of these accounts, one thing that is clear is that the social media played vital roles though not very active roles but their effect cannot be over looked.

For us, considering our political landscape a lot needs to be done, the electorate and even INEC should be educated on the need to use these tools before, during and after the elections to make sure that our democracy is sustained. Such tools including the ones I have mentioned earlier are blogs, Google maps,SMS,MMS,mobile phones,camera,VoIP, wikipedia, mobile and computer broadcasting platform and others. The information and data from these tools can provide detailed insight when analysised.

In conclusion, we should not forget the fact that social media are just tools; it is left for us Nigerians to make the desired political move and change come 2011.

Kenneth Omeruo
Omeruo Ndukaku Kenneth is an Innovation Management expert,the CEO of Emerging Media,a new media company.He is a member of ISPIM - International Society for Professional Innovation Management and the US-Africa chamber of Commerce.He is the Founder of TechTrends Nigeria Blog,Nigeria Innovation Summit and the African Innovation Academy.Kenneth is a highly sought-after Internet Marketing Consultant who has through his seminars, articles, training and consulting, helped many organizations, Individuals, Businesses maximize the Internet for business purposes.Kenneth has also being featured as a guest on the TV show TODAY ON STV Nigeria and on Bloomberg Africa TV.He is the author of the best –selling Internet Book: How To Create Unlimited Internet Wealth. He is a syndicated columnist with the following Newspapers in Nigeria: Daily Independent, Financial Standard, PUNCH, BusinessDay, and Sun.Kenneth organises the EduNet Conference for Universities in Nigeria. Kenneth is a member of Institute of Software Practitioners of Nigeria( ISPON ) Roundtable For Capacity Development in Nigeria,member pre-selection committee for Nigeria at the UN World Summit Awards,a Panelist for Youth Enterprise With Innovation in Nigeria(YouWIN)-a Federal government initiative created by the ministry of finance,supported by ministries of Communications Technology,Youth Development,Worldbank and DFID. A 2013 Judge at the Google Cloud Developers Challenge for Sub Saharan Africa.He has been a contributing editor of Nigeria Communications Week,Africa Telecom and IT Business Magazine,ICT Today magazine,M2 magazine.Kenneth has been invited to the Commonwealth Telecommunications Organisation Forum, Oracle Open World Conference USA, Oracle Cloud World Dubai, and GITEX Dubai. He now lives in New York with his family and presently working on an Open Innovation project for Nigeria. You can contact Kenneth through email: (kenneth (at)techtrendsng.com) Facebook:www.facebook.com/Kenneth.omeruo On Twitter:www.twitter.com/kennethomeruo Skpe:Kenneth.Omeruo

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1 Comment

  1. The social media has played a role in determining government’s decisions.

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