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Invited by Sony to be at the unveiling of the latest smartphone introduced in the Nigerian market wasn’t the attraction,we have been at several  of such unveiling, i was so curious to see what Sony Mobile communications, a subsidiary of Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information Technology products has at this time for the growing and vibrant Nigerian market.

My experience at the unveiling of the new Xperia Z android and water resistant smartphone from Sony was an exciting one which quickly made me conclude that this could be the best smartphone in the Nigerian market right now.

The high point of the unveiling was when the Xperia Z smartphone was deeped into a container of water, a call was put through to the phone and the xperia Z phone was ringing inside the water..wow!!!,I also learnt from  Izzat Kittaneh, the Director, Business Management & pricing Customer Unit MEA at Sony, that the phone have actually stayed in water for over an hour and that one could take shots with it inside the water, isn’t that interesting?.

 

This multi-faceted phone was unveiled yesterday in lagos at the Oriental Hotel in the presence of top officials from Sony Mobile and Nigeria Media practitioners. It becomes obvious that with the Xperia Z Sony has been able to engineer together the advanced technology from Sony’s entire range of multimedia products that has put them on the lead in their Audio,TV, Camera and other digital products. This offers a great networked connectivity between these devices and the Xperia Z, and as Izzat Kittaneh puts it”Xperia Z offers you the ‘best of Sony in a Smartphone’

 

 

In his speech at the launch, Younes Cherkaoui,Marketing Manager Africa,at Sony Mobile Communications, said “the Xperia Z is a game-changer in smart phone technology. It has generated a great deal of excitement internationally since its official launch at the CES in Las Vegas. We anticipate the ultimate range of rich user experiences offered on this stellar model from the xperia range to increase the momentum several times over in key African markets and Nigeria is one of these key markets”

The new Xperia Z has a range of unparalleled  and outstanding features like the 5” full HD 1080p Reality Display screen which makes  pictures, videos and the phone experience very sharp, crisp and clear, a Snapdragon S4 Pro quad-core processor, the mobile BRAVIA Engine 2 and a 13 Megapixel fast capture camera with great experience in a social world.

 

 

Xperia Z’s razor sharp Reality Display, powered by Mobile BRAVIA Engine 2, brings Sony’s long-standing TV expertise to the smartphone and delivers an immersive viewing experience with super brightness and clarity. The smartphone shares capabilities with Sony digital cameras and features Exmor RS for mobile,the world’s first image sensor with HDR(High Dynanic Range)video recording for smartphones.

Xperia Z also includes battery STAMINA Mode that can improve standby duration by four times or more by automatically shutting down battery-draining apps whenever the screen is off and restoring them when the screen is on.

Pre -loaded on Xperia Z,the WALKMAN,Album and Movies apps provide access to downloaded music, Facebook social integration, movies and TV series.

The Xperia Z also features the revolutionary One-touch function which enable users easily share music, photos and videos from their smartphone to array of NFC-enabled Sony devices including the stereo Bluetooth Headset SBH20,Wireless Headset DR-BTN200M,and even connect to the remote control of a BRAVIA TV.

Despite its slim 7.9mm body, Xperia Z is highly durable with tempered glass and Anti Shatter film on the front and back that makes sure your phone is intact when it drops on the ground. The phone also offers the highest level of dust and water resistance (IP55 and IP57) found in a premium smartphone, so you need not worry about  your phone breaking or even water getting on your phone, “you can actually wash your phone if you want” Izzat Kittaneh.

Xperia Z is available in black, purple and white colours and distributed by Sony partners in Nigeria. The retail price is a hundred and Ten thousand Naira N110,000 naira.hmm! not bad for such a premium smartphone.

 

 

Kenneth Omeruo
Omeruo Ndukaku Kenneth is an Innovation Management expert,the CEO of Emerging Media,a new media company.He is a member of ISPIM - International Society for Professional Innovation Management and the US-Africa chamber of Commerce.He is the Founder of TechTrends Nigeria Blog,Nigeria Innovation Summit and the African Innovation Academy.Kenneth is a highly sought-after Internet Marketing Consultant who has through his seminars, articles, training and consulting, helped many organizations, Individuals, Businesses maximize the Internet for business purposes.Kenneth has also being featured as a guest on the TV show TODAY ON STV Nigeria and on Bloomberg Africa TV.He is the author of the best –selling Internet Book: How To Create Unlimited Internet Wealth. He is a syndicated columnist with the following Newspapers in Nigeria: Daily Independent, Financial Standard, PUNCH, BusinessDay, and Sun.Kenneth organises the EduNet Conference for Universities in Nigeria. Kenneth is a member of Institute of Software Practitioners of Nigeria( ISPON ) Roundtable For Capacity Development in Nigeria,member pre-selection committee for Nigeria at the UN World Summit Awards,a Panelist for Youth Enterprise With Innovation in Nigeria(YouWIN)-a Federal government initiative created by the ministry of finance,supported by ministries of Communications Technology,Youth Development,Worldbank and DFID. A 2013 Judge at the Google Cloud Developers Challenge for Sub Saharan Africa.He has been a contributing editor of Nigeria Communications Week,Africa Telecom and IT Business Magazine,ICT Today magazine,M2 magazine.Kenneth has been invited to the Commonwealth Telecommunications Organisation Forum, Oracle Open World Conference USA, Oracle Cloud World Dubai, and GITEX Dubai. He now lives in New York with his family and presently working on an Open Innovation project for Nigeria. You can contact Kenneth through email: (kenneth (at)techtrendsng.com) Facebook:www.facebook.com/Kenneth.omeruo On Twitter:www.twitter.com/kennethomeruo Skpe:Kenneth.Omeruo

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3 Comments

  1. it is never fake.I saw it demonstrated!

  2. water resistance …fake

  3. water resistance fakeeee…..

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