Synclie applies sophisticated automatic listening logic to television content recognition, pulls and pushes contextual and actionable content and ad serving through social persona targeting and natural language processing patented AJ technologies that allow brands and their agencies to launch interest and demographically targeted campaigns and get real results to a wider engaged audience.
Several technologies are changing the way we relate, consume and share content like never before, this is made possible by the increased adoption of smartphones, social networks and the internet across the region.
This has really transformed the media industry in the region into an emerging one. One interesting initiative worthy of mentioning is the recent move by the Digital Media Services (DMS), which serves as the digital arm of Choueiri Group and SynkOnAir (a Subsidiary of AJ Consulting).They recently announced their exclusive partnership aimed at offering TV viewers, brands and broadcasters in the MENA region a revolutionary second screen app (Synclie), which carries the potential to be an industry game changer.
The Synclie smart sync app offers a unique TV second-screen experience. Synclie sophisticated media and broadcast automatic content recognition technology allows viewers to auto-sync with TV shows and adverts, pull cast details, video and music from a show or episode, celebrity news, trivia, Twitter messages, related web pages, digital and physical products and merchandise and share anything with friends and family on Facebook, Twitter and other new and rising social media services in the Middle East and North Africa, all while being rewarded with coupons, offers, and social currency that can be exchanged for goods and services. Synclie is available in English and Arabic from day one and will be on major mobile devices like iOS, Android as well as desktops.
Speaking on the new development, DMS’ Managing Director, Michel Malkoun said that “It doesn’t matter which channel a viewer is surfing, or which favorite show they are tuned in to; with Synclie’s Smart Sync Technology, TV viewers will get an enhanced, rich experience directly related to the content they are watching, as they’re watching it. They even get rewarded for it- with only the press of a Sync it button! We’re certain that Synclie will become the region’s favorite TV companion app.”
He went on say to elaborate on the vast new opportunities which the Synclie Smart Sync technology and its cloud platform SocioTactics will enable for regional advertisers by saying that “This app will allow advertisers to engage TV viewers with dynamic and effective engagement opportunities, which go far beyond ads. Games, polls, you name it.”
AJ Consulting has formed a number of exciting partnerships with global content providers, new media, e-commerce, and shipping companies to provide viewers with a 360-degree end-to-end cycle that allows them to receive relevant, semantic and contextual multimedia content for the shows that they’re watching; socially connect with friends and family, play games and receive offers and social currency rewards that can be exchanged for physical and digital goods from the advertiser brands as well as strategic partner social-commerce portals like Dokkankom.com.
Moe Shanti, AJ and SynkOnAir’s CEO and Laurent Mairet SynkOnAir’s COO commented “We believe that this is going not only to fundamentally enrich the viewer user experience but has the potential to change the industry landscape because brands now can push relevant, actionable content and campaigns and get their true ROI on the spot via AJ’s cloud platform that powers the app- SocioTactics!”
For all the media companies and agencies out there that may wonder what’s new and revolutionary here. Synclie applies sophisticated automatic listening logic to television content recognition, pulls and pushes contextual and actionable content and ad serving through social persona targeting and natural language processing patented AJ technologies that allow brands and their agencies to launch interest and demographically targeted campaigns and get real results to a wider engaged audience. We believe Synclie will be as industry-shifting to the TV media industry, like Shazam has been for the music industry but without the need to fingerprint anything.
AJ Consulting’s SynKOnAir and DMS will be further developing their partnership to the benefit of their users and customers. The in-app integration of e-commerce functions has much wider applications and opens the door to new and revolutionary ways to generate revenue and to bridge the online 2nd screen and TV user experiences.