I can clearly see that this is going to be one of the greatest campaign from a Mobile Phone company in the region, it promises to make you work and live Smart, set to reward your engagement with the brand and introduces you into the TECNO Smart Family so you could have a Phantom experience! #LiveSmart
Over a short period of time the TECNO brand of Mobile phones has placed itself strategically among the hearts of Nigerians as a top selling smartphone brand in the country. The company through her Digital experts at Syracuse Digital launches this unique campaign called the TECNO Smart Family in five Africa countries; Nigeria, Ghana, South Africa, Cameroon and Ethiopia.
The idea of this campaign which is said to be the first of its kind in the region, is set to emphasize the qualities of TECNO brand as an Innovative, friendly and a cutting edge brand which distinguishes the user as Smart in a globalized world of competitiveness.
While speaking with Sunkanmi Ola, Digital Strategist at Syracuse, he said, “The whole essence of the TECNO Smart Family campaign is to reach out to more Nigerians so that whenever they are thinking of buying an Android phone they will buy the TECNO brand. We want to also through this campaign reach out to the group who can afford the Phantom brand but have not yet tried it out. This is a great opportunity for them as it brings them into the package identity of the brand- the TECNO Smart Family”
The TECNO Smart Family consists of top TECNO brand of Mobile devices that compete favorably with other brands in the market.
The range of products under the TECNO Smart Family are:
While looking at the campaign website which is live at http://www.tecnolivesmart.com/ , it gives you the feeling of associating with a brand that is innovative in nature because of the site’s high aesthetic value on the look, feel and stickiness.
Each week for a period of 12 weeks an interesting video with Smart morals is released, the video is meant to give you ideas on how to be Smart in a competitive environment with special identity and quality from the TECNO Smart Family. The entire site engages socially, intuitively while interactive and with several rewards for your participation and then an introduction +induction into the TECNO Smart Family!
I can clearly see that this is going to be one of the greatest campaign from a Mobile Phone company in the region, it promises to make you work and live Smart, set to reward your engagement and introduces you into the TECNO Smart Family so you could have a Phantom experience!
To learn more about this campaign and become part of the TECNO Smart Family visit: www.tecnolivesmart.com
Share your views and experience with this campaign.#liveSmart