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I can clearly see that this is going to be one of the greatest campaign from a Mobile Phone company in the region, it promises to make you work and live Smart, set to reward your engagement with the brand and introduces you into the TECNO Smart Family so you could have a Phantom experience! #LiveSmart

 

Over a short period of time the TECNO brand of Mobile phones has placed itself strategically among the hearts of Nigerians as a top selling smartphone brand in the country. The company through her Digital experts at Syracuse Digital  launches this unique campaign called the TECNO Smart Family in five Africa countries; Nigeria, Ghana, South Africa, Cameroon and Ethiopia.

The idea of this campaign which is said to be the first of its kind in the region, is set to emphasize the qualities of TECNO brand as an Innovative, friendly and a cutting edge brand which distinguishes the user as Smart in a globalized world of competitiveness.

While speaking with Sunkanmi Ola, Digital Strategist at Syracuse, he said, “The whole essence of the TECNO Smart Family campaign is to reach out to more Nigerians so that whenever they are thinking of buying an Android phone they will buy the TECNO brand. We want to also through this campaign reach out to the group who can afford the Phantom brand but have not yet tried it out. This is a great opportunity for them as it brings them into the package identity of the brand- the TECNO Smart Family”

The TECNO Smart Family consists of top TECNO brand of Mobile devices that compete favorably with other brands in the market.

The range of products under the TECNO Smart Family are:

TECNO Phantom A+

-TECNO Phantom A3

TECNO Phantom PAD Mini

-TECNO P5

-TECNO M5

-TECNO M7

While looking at the campaign website which is live at http://www.tecnolivesmart.com/ , it gives you the feeling of associating with a brand that is innovative in nature because of the site’s high aesthetic value on the look, feel and stickiness.

Each week for a period of 12 weeks an interesting video with Smart morals is released, the video is meant to give you ideas on how to be Smart in a competitive environment with special identity and quality from the TECNO Smart Family. The entire site engages socially, intuitively while interactive and with several rewards for your participation and then an introduction +induction into the TECNO Smart Family!

I can clearly see that this is going to be one of the greatest campaign from a Mobile Phone company in the region, it promises to make you work and live Smart, set to reward your engagement and introduces you into the TECNO Smart Family so you could have a Phantom experience!

To learn more about this campaign and become part of the TECNO Smart Family visit: www.tecnolivesmart.com

Share your views and experience with this campaign.#liveSmart

 

 

 

 

 

 

Kenneth Omeruo
Omeruo Ndukaku Kenneth is an Innovation Management expert,the CEO of Emerging Media,a new media company.He is a member of ISPIM - International Society for Professional Innovation Management and the US-Africa chamber of Commerce.He is the Founder of TechTrends Nigeria Blog,Nigeria Innovation Summit and the African Innovation Academy.Kenneth is a highly sought-after Internet Marketing Consultant who has through his seminars, articles, training and consulting, helped many organizations, Individuals, Businesses maximize the Internet for business purposes.Kenneth has also being featured as a guest on the TV show TODAY ON STV Nigeria and on Bloomberg Africa TV.He is the author of the best –selling Internet Book: How To Create Unlimited Internet Wealth. He is a syndicated columnist with the following Newspapers in Nigeria: Daily Independent, Financial Standard, PUNCH, BusinessDay, and Sun.Kenneth organises the EduNet Conference for Universities in Nigeria. Kenneth is a member of Institute of Software Practitioners of Nigeria( ISPON ) Roundtable For Capacity Development in Nigeria,member pre-selection committee for Nigeria at the UN World Summit Awards,a Panelist for Youth Enterprise With Innovation in Nigeria(YouWIN)-a Federal government initiative created by the ministry of finance,supported by ministries of Communications Technology,Youth Development,Worldbank and DFID. A 2013 Judge at the Google Cloud Developers Challenge for Sub Saharan Africa.He has been a contributing editor of Nigeria Communications Week,Africa Telecom and IT Business Magazine,ICT Today magazine,M2 magazine.Kenneth has been invited to the Commonwealth Telecommunications Organisation Forum, Oracle Open World Conference USA, Oracle Cloud World Dubai, and GITEX Dubai. He now lives in New York with his family and presently working on an Open Innovation project for Nigeria. You can contact Kenneth through email: (kenneth (at)techtrendsng.com) Facebook:www.facebook.com/Kenneth.omeruo On Twitter:www.twitter.com/kennethomeruo Skpe:Kenneth.Omeruo

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